Marketing

Print Advertising Evaluation Form

1. Using the circulation demographic information provided plus your own analysis of the ad you selected, define the target audience for the ad (maximum of 50 words). Note that the target audience for the ad consists of some subset of readers of The New Yorker. Use abbreviations: Ford Fiesta (FF), Nissan Leaf (NL) and Cadillac CTS Coupe (CCC).

TARGET AUDIENCE:

2. Evaluate the headline, illustration, body copy (ignore the tiny copy at the bottom of each ad) and layout/design of the ad by discussing its strengths and weaknesses. For each of these four elements indicate whether you feel the element would effective or ineffective and explain why.

HEADLINE:

ILLUSTRATION:

BODY COPY:

LAYOUT/DESIGN:

3. Overall, does your analysis indicate the ad would be effective in communicating with the target audience? Summarize the rationale that supports your conclusion.

4. How well does the ad coordinate with the advertiser’s website for this specific model? How might this be improved?

5. How would you improve the ad? (Attach an 8.5x11 rough layout of your improved ad.)