Pricing & Analysis
Review these videos, paying particular attention to the idea of value from the consumer's perspective - and the business perspective:
https://www.youtube.com/watch?v=XBmWEduod5k&feature=youtu.be
https://www.youtube.com/watch?v=bKj1_AQpC7k
Answer below 2 questions:
1) Describe two products or services that you have purchased recently—one product or service that you feel represented good value for money, and one that did not.
2) What adjustments to the pricing strategy (or product strategy) would you recommend in relation to the product or service that failed to provide good value?