english

Title – informative, declarative sentence, clear, concise

Subtitle – fun, catchy, “hook”

Label: “Press Release” + release date

Body of Story

Location + Date + Publication Outlet [double dash or space] Story…

· Paragraph One – summary of trade pubs topics that week

· Include links as needed

· Include image/photo (if relevant)

· Paragraph Two – article of interest

· Include quote, properly attributed

· Paragraph Three – major insight/s gleaned from reading

· Do NOT use the first or second person (I or you)

· NOT: “As you can see from above, social media has become a major force in industry branding, but I’ve found that each channel has its own special challenges”.

· Instead: “Social media has become a major force in industry branding, but each channel has its own special challenges. The most successful campaigns use each platform to craft a different personality that appeals to the typical users of that channel.”

Boilerplate – Brief statement describing trade publication (see “about” explanations on web site)

Writer’s Contact Information