marketing strategy presentation
Deadline: 11.45 am Monday 29 March 2023
Submission: Presentation slides and video must submit to the assessment area on
You are required to prepare a 10-minute video presentation* featuring your
recommended digital marketing strategy for the client EasyHydro
https://easyhydrosolutions.com/en/. The presentation
should explain your understanding of the client’s business, who their audience is, and how to connect with their audience
Your recommendations should be underpinned by reference to relevant credible sources
(e.g., the readings and textbooks.
You should include at least 10 references: these should include academic journal articles
as well as other sources.
Harvard Style Referencing should be used. In your presentation the maximum number of
slides is 15 (including References)
The following presentation structure should be used:
Cover Page - This should include:
• Module name and number (BU52025 Digital Marketing)
• Student name and ID number
• Title of assignment (Client Strategy Presentation)
Presentation Content - This should include the following sections:
Background
Describe and analyse the business/organisation and the constraints on the marketing
strategy (e.g., budget, audience, and goals).
Social Media Strategy
Explain which social media platforms you recommend for the client. How the client
manage interactions with the audience via the recommended social media channels?
What are the objectives and how will they be achieved?
Search Engine Strategy
Discuss your recommended strategy with regard to paid search or/and search engine
optimisation (SEO) for the client’s website.
Content Development
Discuss ideas for creative content for the client’s website and explain how you propose to address the ongoing need for content to populate the website and other digital platforms and nurture and sustain traffic flows.
Objectives, Analytics and Metrics
Explain the objectives of your recommended digital strategy for the client. Discuss what
metrics you will use in order to measure the effectiveness of the digital strategy in terms
of achieving the set objectives.
References: Use Harvard Style referencing、
EasyHydro Follow-up Q&A
1) Could you tell me what is the marketing objective of your business - is it to get more leads or brand recognition?
After comprehensive research on Easy Hydro, as a digital marketing professional, you should be able to make feasible recommendations on marketing objectives based on the status quo.
2) Who are your 3 main competitors? Would you be able to provide the names?
As a digital marketing professional, you should be able to identify main competitor for Easy Hydro.
3) What aspects of digital marketing do you want to focus on?
This can be a good question for working a client’s case. Also, as a digital marketing professional, you should be able to make a recommendation to your client. However, for the purpose of completing your individual presentation, you need to consider the following aspects: Social media strategy, Search Engine Strategy, Content Development and Objectives, Analytics and Metrics.
4) Does Easy Hydro get leads only through email marketing and LinkedIn, or does it get any from their websites?
We get on average one lead per week via the website’s contact form
5) In regard to digital marketing, what has worked for you in the past and what hasn't - like you mentioned google Ads didn’t work - Is there something else that worked well for you?
Direct email marketing so far has proven to work well
6) When did you exactly decide to turn this idea into a business? What prior testing led you to believe that this idea could be turned into a business?
The decision was taken after the conclusion of my PhD, and based on both the level of maturity of the technology and on the feedback received from the industrial partners of the research project
7) How challenging has it been for your start-up in identifying with the SDGs?
As a renewable energy company, we identify quite naturally with a lot of SDGs
8) Who does the Installation?
Usually it is our customer, but occasionally we rely on third parties
9) Is your business Europe Focused or Looking at other continents?
For now we’re focused on Europe and North America as a result of prioritization
10) Why are all generators and valves 100% made in Italy? Is it cheap to produce there?
It is quite cheap, and there’s a big advantage in keeping our supply chain as short as possible in these turbulent years. Despite us being an Irish company, the manufacturing is not happening in Ireland because over here there isn’t any pump manufacturer with the required capabilities and expertise
11) Is this technology only used for big companies?
Not necessarily – also small and medium-sized companies may benefit from it as well
12) What are the existing business objectives of the company?
Within the end of the year, we aim at a revenue of €500,000 and to hire at least 1 new person
13) Please do you have some set of people working for you as a relationship officer and marketer and what are the modality are they using to drive your business product and service to the greater high.
No, we don’t