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AMAZON.COM: EVALUATING BUSINESS STRATEGY AND COMPETITIVE ADVANTAGES

Introduction

Use information in the attached excerpt from Amazon's annual report and additional information as needed to answer the questions below. The purpose of this assignment is to evaluate Amazon's business strategy and sources of competitive advantage to understand how effective is the firm's strategy.

 

Presentation Content

1. Identify Amazon’s strengths and weaknesses.

2. Identify Amazon’s primary industry. Then, evaluate opportunities and threats in this primary industry. This requires an analysis of Porter’s competitive forces and a PESTEL analysis.

3. What is Amazon’s generic business strategy? How effective is this strategy? A thorough answer requires a VRIO Analysis for Amazon.com.

4. According to your research, does Amazon have a competitive advantage in the online retail market? Is it enough to compete on a brick and mortar level?

5. Does Amazon have competitive advantages to compete effectively in the grocery industry? Explain why or why not.

 

Presentation Style Requirements

1. Create a 15-20 slide PowerPoint presentation, which must include answers to all assigned questions.

2. Use a minimum font size of 24 and no more than five bullets per slide.

3. Include a list of references at the end of the presentation.