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Background

Born in Boston in 1916

His parents operated a grocery at neighborhood

Left school at eighth grade to work in a family business

Died in September 22,2002

William Rosenberg 

Rosenberg Entrepreneurial Life

Sold ice chips on racetrack at teenage

Founder and CEO of Dunkin Donuts

Had built 5000 outlets in 37 countries by time of his death

Dunkin Donuts History

Founded in 1948 as Open Kettle selling coffee and donuts only

The name later changed to Dunkin Donuts in 1950

Expanded their menu to hot beverages, spiced beverages, frozen beverages, bakery goods and sandwiches

The company started franchising in 1955

By 1963 the company had opened its 100th restaurant

In 1963 Rosenberg’s son Robert became the CEO

Today Dunkin Donuts has over 11700 locations worldwide

About 3,200 international restaurants in 37 countries

Initial Vision Statement

"Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores”

Core Values

Honesty 

Transparency 

Humility 

Integrity 

Respectfulness 

Fairness 

Responsibility

“Values and principles serve as the basis for goals. They're your standards of excellence, your highest aspirations, and they define the arena in which you must set goals and metrics. Values mediate the path of action. Goals release the energy.” James M. Kouzes

Guiding Principles

Leadership 

Innovation

Execution 

Social Stewardship 

Fun

“Titles are granted, but it's your behavior that earns you respect.” James M. Kouzes,

Leadership Traits

Self drive

Willing to take risk

Hardworking

Not giving up

Couldn’t take no for answer

“The instrument of leadership is the self, and mastery of the art of leadership comes from mastery of the self.” James M. Kouzes

Care For Employees

Free lunch and snacks

Free training and flexible schedule

50% employee discount

“Showing appreciation for another's unique viewpoint demonstrates respect for them and their ideas. Being sensitive to what others are going through creates bonds that make it easier to accept one another's guidance and advice.”  James M. Kouzes

Exemplary leaders know that if they want to gain commitment and achieve the highest standards, they must be models of the behavior they expect of others.” 

Be willing to lead others

Shed light to your subordinates

“a leader's vision for the future has to be supported with facts about both the past and present.”

……..Embrace technology or it will embrace you…..

Thank you

“Leading by example is

more effective than

leading by command.”