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International Cases in Tourism Management

#1 - British Airways

  • One of the world’s largest airline.

  • Has gone from being a loss-making, state-owned airline to a successful privatized carrier.

  • Survives in a tough, dynamic business environment (de-regulation; globalization).

  • Has made mistakes, too.

#2 - Lonely Planet

  • Is the largest travel guide book and digital media publisher in the WORLD.

  • Played an important role in the growth of independent travel, especially in backpacking.

  • Originated 40 years ago by backpackers.

#5 – Tourism Concern

  • Tourism Concern claims to be the only UK organization campaigning on exploitation in the global tourism industry.

  • The key issues they have worked on:
  • Child sex tourism
  • Fair trade tourism
  • Displacement
  • Cultural Conflicts
  • Exploitation of women
  • Water abuse
  • Environmental damage

#6 – TUI

  • TUI AG is a German-based company.

  • In the mid 1990s, it reinvented itself from industrial and transportation industry to tourism and shipping industry.

  • In 2001, it changed name from Preussag AG to TUI AG.

  • Today it is one of the world's largest tourism firms with interests across Europe.


  • Dubai is one of the 7 emirates of UAE.

  • Although Dubai's economy was built on oil industry, revenues today from oil contribute less than 6% (2006)

  • Tourism in Dubai is an important part of the Dubai government’s strategy for foreign reserve.

  • Today, Dubai is the 8th most visited city in the world.

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http://www.youtube.com/watch?v=7eUcRjo9Yv4

# 10 - Iceland

  • Is the 2nd largest island in Europe

  • Capital City: Reykjavik (also known as “Smoky Bay”)

  • Known for whale watching.

  • Known for glacier tours.

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# 11 - LAS VEGAS

http://www.youtube.com/watch?v=5nDGJAGlY_M

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# 12 - Russia

  • Is the largest country in the world

  • Capital City: Moscow

  • In December 1991, the USSR turned into Russia and 14 other independent republics.

  • Russia has struggled to build a democratic political system and market economy

  • Today, growth is 7% annually

#13 – Boutique Hotels

  • Boutique hotel - term popularized in the US and the UK to describe intimate, luxurious or ‘concept’ hotel environments.

  • Boutique hotels began appearing in the 1980s in major cities like London, New York, and San Francisco.

#14 – Budget Airlines

  • Are airlines that generally have lower fares – based on lower operating cost structures.

  • The business model is very different from other airlines.

  • Budget airlines keep their prices down in creative ways.

#15 – Cruise Market

  • In 1920’s and 1930’s, cruising was very popular but expensive.

  • Since the 1980’s, it has gained popularity once again.

  • New approaches to cruising!

  • Industry has seen a growth

since Sept 11th in USA.

#16 - Expedia

  • Expedia is an Internet-based travel reservation website.

  • Based in the US with localized sites for 18 countries.

  • Has been growing in popularity.

  • Expedia has seen major changes.
  • Africa is known for its wildlife tourism and ‘safaris’.

  • Wildlife tourism requires infrastructure and government involvement.

  • As wildlife tourism grows, it puts pressure on the environment which is the very core of the product.

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# 19 The Hong Kong Disneyland

  • The company’s fifth park worldwide and second in Asia.

  • Disney clearly wants to gain a foothold in the Chinese market.

  • Lets discuss the performance of this park in Hong Kong.

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# 20 - The Guggenheim Museum

  • The museum has put Bilbao on the international tourist map.

  • It helps Spain to reduce its dependence on mass market coastal tourism.

  • Cultural tourism has increased.

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# 22

All-inclusive Resorts

  • All-inclusive resorts have existed for many years though they have recently gained popularity.

  • It is a travel package which includes all meals, snacks, drinks, activities, and entertainment

  • Lets discuss the future of this concept.

#23
Clubbing & Party Tourism

  • It is a form of hedonistic tourism, where pleasure-seeking is the main motivator.

  • Party tourism has become a controversial issue with concerns over its impacts on the destination, tourists and hosts.

#25
Ecotourism in Belize

  • Ecotourism is one of the most fashionable concepts in tourism today.
  • It is supposed to be environmentally sensitive and concerned with human rights and the needs of local communities.

  • However, if it becomes highly developed in a destination, it can begin to exploit nature for the benefit of tourists.

#26 – Tourism Education & Training

  • Need for tourism education and training has been growing globally.

  • Effective tourism education requires co-operative approach.
  • Tourism education is a balancing act between vocational and academic courses.

#30 – Sex Tourism

  • Sex tourism is one of the oldest but the most controversial types of tourism.

  • Its nature is increasingly becoming complex with the growth of child sex tourism.
  • Sex tourism remains a subject of fierce debate in tourism.