BUSI 600 - Responses to Discussion Posts required - 10 Hours A+ Needed.

BUSI 600

Question 20.12

20.12 You are preparing to give a research presentation about the effectiveness of Toyota’s advertising to restore public confidence in the wake of their delays in solving the accelerator pedal malfunction and antilock braking problems for high-tech hybrid vehicles. Which of the pat­terns of organization would be appropriate for your pur­pose? Why?

Within this assignment, for question number two, I intend to express what I feel would be an effective way to Toyota’s advertising. This scenario presented should be handled diligently, because given such a delay in their response in taking actions towards fix the issues, they have placed themselves at the mercy of their own customers and left in a position to win back their trust and the ability to gain an increase in customers. When I think about trust, I think about the trust we have in God. God never mistreats anyone yet we trust him more than anything in the world. In the bible it states, “Blessed is the ones who trust in you” (Psalm 84:12, King James Version). The more people trust you, the blessed you are in the situations. It takes great character and leadership to let the customers know what is going on to avoid becoming a liability. However, “Great leaders respond to each situation with a fresh eye” (Brio, 2013). That means before you act on a certain situation, make sure it is the right decision.

The key to presenting on this particular issue, would be to first acknowledge the problem of the past, then transition into the current plan of correcting the problem, and to end it addressing future plans to preventing the unfortunate event for occurring again. This is pattern of organization is best known as the traditional. But, the most effective pattern is the problem/solution. It allows you to present the problem and tag the solution right on behind it. When a customer is confident that you have a solution you are less likely to lose the interest of that customer. To support your presentation with the customers you need to have facts, statistics, specific instance, and examples. The following key points are, “supporting materials to develop and authenticate the ideas you are presenting for your listener’s deliberation or action” (Cooper, 2017). This will be beneficial for Toyota and their reputation.

Next, this research would consist of gathering data on the decline of customers since the issue occurrence, comparison on individuals who currently drives Toyota’s, past owners, and the possible expected number growth of new future customers. This would further help aid in bring clarity with what you are to your audience. Also visional aid, any type of diagrams or pie charts can help allow you audience to visional see your collected date or the plans that are intended to resolve everything, this gets you audience to believe in your work and take it seriously. However, when it comes to the method of visualization, “this will help the customers understand the data presented” (Cooper, 2017). Let’s not forget that we are dealing with not just customers, but human being that has feelings and opinions. So addressing them is always a must, being aware of the fact that you presenting to a crowd that will filled with question and concerns. This would be the perfect example of applying the “Golden Rule”, “Do unto others as you would have them do unto you” (Luke 6:31, KJV). Not only that, the issue has now formed trust issues between you can you customers, it is only fitting to acknowledge this by a simple apology. This apology will be the attention grabber, because at this point your audience becomes curious in what exactly you are apologizing for. Once that is done, you can easily stop with your: past, current, and future plans in reassuring that the matter at hand when not be a factor to be concerned about now or even down the line. This will show really great leadership. When you become a leader it will teach you a great lesson which is, “Becoming a leader, means that everything is not just about you” (Modglin, 2017). That means that you should think about other people instead of trying to get over on others.

So in conclusion, with all of this being said, the traditional pattern of organization acts as a timeline template. It easily allows you start the presentation with a formal professional apology, then to discuss the problems or the past, current, and to end it with the future plans of how the issues can be avoided in the future. The traditional way just prevents things from looking out of order or choppy as if it is missing something. Using these patterns covers all the basic needs in what one would require to have in order to appropriately present.

Works Cited