logo
Points: 150 (15% of grade)
Prompt: The 2003 documentary, No Logo, examines the intersections of global capitalism, advertising, and the consequences of living in a global consumer society. After watching this documentary I’d like you to answer the following questions. Please note that first person “I” is encouraged; however, your reflection should engage with readings from Week 1 at length.
· Do you buy her argument(s)? Why or why not?
· How does the documentary draw upon, challenge, and/or relate to Jhally, Twitchell and/or other arguments presented in this week's readings?
· It’s been over fifteen years since NO LOGO was filmed. Do you think Klein’s arguments are still relevant? (Hint: Think about each of the four sub points.). What’s changed? What’s remained the same?
· Look back at the definition of consumer-citizen. What does this documentary teach us about the relationship between (national? global) political participation and consumption?
· Think back to your version of the “American Dream.” Has it changed after viewing this film? Why or why not?
Grading Criteria:
· Critically engages with Sut Jhally/Twitchell’s essay, “On Advertising” AND at least one other reading from Week 1
· Discusses examples/evidence from the documentary in relation to the key term "consumer-citizen" (refer to previous page for definition)
· Introduces authors and arguments and thoughtfully utilizes concepts rather than summarize or relying on direct quotes
· Support reflection/response with examples from texts and film
· Uses appropriate “voice” and “tone” for an informed, academic audience
· MLA, APA, or Chicago style citation
(No Works Cited Page Required)
Three or four (3-4) pages, double-spaced, Times New Roman Font
Meets college level writing standards; including grammar, punctuation, syntax, clarity, etc