Powerpoint Public Relations
3.2 Milestone One Planning
Hillary Houston
Com 227
SNHU
Amy Potter M.A.
What Is Public Relations
Practice of increasing the attractiveness of an origination in the public’s eye by making it perceive in positive light .(Newsom2020)
PR History
According to Irwin Ross, Edward L Bernays was “the first and doubtless in leading ideologue of public relations” (This is PR: The Realities of Public Relations, p.23).
Licean Matrat develops the Public Relations International Code of Ethics (Develops a mass communication policy that establishes proper etiquette in dealing with multiple publics)
First World Assembly of Public Relations (1978) Develops “the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned progress of action which will serve both the organization and the public interest” (This is PR: The Realities of Public Relations).
3 main roles established: staff member, agency employee, independent PR consultant • Ivy Lee becomes first practitioner of modern pub
PR Beauty Products Ethics
Follow the code of Professional Beauty Association
Promote Positively (PBA CODE)
Use High quality beauty service for customers (PBA CODE)
Ensure all advertising and sales promotion are truthfully and factually (PBA CODE)
PR Beauty Products
Commercial product such as lipstick, mascara , and eyeliner (Prowly2014)
Make Brand Stand out from the competition (prowly2014)
PR Beauty Products needs a strong media connection with beauty journalists (Prowly2014
References
Doug Newsom (The realities of public relations)
Beauty by the six.wordpress,com(2016
PBA Pledge
Probeauty.org.doc/pledge
Prowly.com(2019)
Everythingpr.com