Introduction to Public Relations Theory
Introduction to Public Relations Theory
Pitch Letter
After listening to this week's lecture podcast and learning about how to write a pitch letter please select a client of your choice and a media outlet of your choosing and draft a pitch letter to promote that client new product, business, project, etc. A few items to keep in mind:
-Please follow the template found in my example
-Think about what creative pitch angles will help to attract media attention
-Remember to provide some background information about your client to help build their credibility
-Describe (in a couple sentences) what your client is promoting
-Remember to include TIMING on when your client's project is coming out. This helps the reporter know when to run their story. For example: My client's book will hit retailers December 1. Lady Gaga's new album "Cheney Rocks" will be released on December 15. Kim Kardashian's new "Smoochie" lip kit will debut January 1. Arby's is scheduled to open in Cheney on Friday, December 15.
-Proofread for spelling, punctuation and capitalization. Remember to capitalize names of companies, social media outlets, media outlets, etc.
-Have fun with this and get creative!
-Sample pitch letter template: