Strategic Plan

Business Plan Assessment PITCHING THE PLAN

KEESHA WESTRY

UNIVERSITY OF PHOENIX

STR/582

Introduction

 There are several threats and challenges that can be identified in the Walmart strategic plan that need to be addressed

 For the company to succeed and for it to gain a competitive advantage it is important for to determine how these threats and challenges can be addressed

 These will involve process improvements and an input of more resources to help address these threats and challenges

 The performance will be measured by key performance indicators to justify the financial investment of the organization.

Threats and Challenges

 Legal and political problems

 Challenge in their websites where technical

issues arise

 Threat that Walmart from its competitors have

started selling low-cost products mainly because

of the low manufacturing costs in the overseas

company

Addressing Threats and Challenges

 improving the in-store experience of its stores

by shifting the stocking of goods to daytime hours.

 improve the website design of Walmart

 starting door-to-door delivery

 The process improvement will require

additional resources for its implementation

Use of Resources

 Hiring new employees will make it possible

and easier for the stores to restock goods

during daytime hours.

 More employees will also ensure

timely delivery of goods.

 Funding will be required to develop a

better and improved website and the

maintenance of the website

 Funding will also be required for the acquisition

of new delivery vehicles

Utilizing Key Performance Indicators

 The key performance indicators which

will be used are e-commerce sales key

performance indicators and customer

service key performance indicators.

 The investment will successful if the

average order size per person increases

and the shopping cart abandonment rate

decreases

 The success of the investment will also

be seen if the customer satisfaction scores

increase after a stipulated duration.

Anticipated Return of Investment

 It calculated by adding all the

probable revenues that the process

improvement will generate and the

n subtracting all the costs incurred then

dividing by the total cost of investment.

 If the rate of investment is positive,

then the recommendations for the

process improvement will be the right

decision for the company because the

company’s revenue will have increased

Conclusion

 Some of the threats and challenges that Walmart is facing include legal and political problems in the different countries they operate in, competition from other organizations and their website which has several technical issues and poor user interface.

 The recommendation on improving Walmart's process should be implemented to ensure that the company succeeds.

 The performance will be measured using key performance indicators to justify the financial investment made by the organization

References

 Bhatti, A., Akram, H., Basit, H. M., Khan, A. U., Raza, S. M., & Naqvi, M.

B. (2020). E-commerce trends during COVID-19 pandemic. International

Journal of Future Generation Communication and Networking, 13(2),

1449-1452.

 Chang, Y., & Hu, J. (2020). Analysis on the Mode of Multinational

Retail Enterprises Entering Chinese Market—Take Walmart, Carrefour and

Metro as Examples. Modern Economy, 11(01), 17.