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TITA COUTURE
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What We Do
- TITA COUTURE is clothing line which designs fashion wear and accessories.
- age group of 18-35
- We have high-end products that we are able to get from different distributors brands for a reasonable price due our large amount of order.
- Goal is to attract more clients feedback.
Tita Coutrue is a clothing line which offers unique styles and an array of products to choose from. The clothing line was started in 2017 and we design pants, jumpsuits, sweaters and accessories. The company was founded in 2017 by three friends who are passionate about fashion and mostly focuses on the urban youth.
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Current Status
- Tita couture is currently a startup business
- Currently employs only four people who are involved in design and marketing.
- We have the creator, accountant, social marketing/web design, Manager.
- We are looking for different brands and styles that are in current runway features.
- Are goal is to lunch our social media in a year to start.
- We are working on a Design to Publish
- Starting up photos shoots and getting models to show what type of clothing we will be branding in our business
Tita Couture is a startup and we can see it as a venture which aims to meet the marketplace needs of urban youth by designing clothes and accessories which target their evolving trends. The company currently employs four individuals who are involved in the design and markeing of the products.
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Amount of Capital
- Seeking a capital of 100,000 dollars first few months of opening
- Money will be used in expanding production capacities to cater for demand
- Also, part of the money will be used in social media advertising.
- items pricing will calculate on the distributor's price of product.
- Depending on how many units of product we will need to start depends on the pricing as well.
Tita Couture is seeking a capital of one hundred thousand and this amount will be used in expanding our production capacities due to the positive demand of our products. Additionally, a part of the capital will be used in creating and designing targeted social media advertisements which will reach out to millions of urban youth.
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Problem to be addressed
- Most fashion companies don’t focus entirely on youth
- Tita couture seeks to address this by design products that are youth-centric
- Getting more connections
- Finding more investors to provide the best merchandise
Tita Couture seeks to address the problem of a lack of clothing lines which concentrate on the youth. The company will actively conduct research on the latest trends among the urban youth and continuously reflect these trends on the clothes and accessories designed.
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How product will address problem
- Clothes and accessories will be designed with the youth in mind
- Engagements on social media
- Social media Feedback and suggestions incorporated in design process
- Having a great Pr to promote the brand
- Able to get more connections to find investors.
- Increased clients for startup
The clothing and accessories will focus solely on the urban youth and this will help in creating a connection with the target market. Additionally, problem will be solved through social media engagements which will help in getting suggestions and feedback from buyers or prospective buyers on what they need incorporated into the various fashion accessories and clothing.
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Technology/innovations/USP/Expertise
- Social media to be used as a key technology
- Will help in understanding consumer behaviors
- Two social media experts already employed
- Instagram, Facebook page, Twitter , Pinterest, Tumblr
Technology is an important part of the fashion industry and it helps in providing meaningful insight on consumers. The company will adopt social media channels which include Facebook, Twitter and Instagram in marketing the products as well as engaging the consumers. Currently, there are two social media experts who are involved in small scale activities due to budget constrains but with the capital which we expect to get these ventures will be expanded to include targeted advertisements which are premium-based.
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TEAM
- REATIAL
- MANAGER EXPERIENCES
- WEB DESIGN
- HIGH SCHOOL/ ASSOCIATES DEGREE
- WEBDESIGN
KENIA ZEPEDA
CREATOR
KARINA GAMINO
MANAGER
- REATIAL
- CREATOR OF FASHION LINE MIA’S BOUTIQUE
- HIGH SCHOOL/ BACHOLORS IN BUSNESS AND MARKETING DEGREE
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References
- Rabine, L. W. (2017). Globalization and the Fashion Industry. Retrieved November, 1.
- Kashyap, R. (2016). Role of Social Media on Fashion Industry. ZENITH International Journal of Multidisciplinary Research, 6(6), 92-94.