Power Point Presentation

C W Williams Community Center: Directional strategy

Lakenya Campbell

Palm Beach State College

HAS 4938

Feburary 12th, 2021

The directional strategy of the C. W. Williams Community Center

The directional strategies allow organizational leaders to give directions on what the organization needs to be doing and the organizational plans in achieving the results. It is regarded as an option strategy that C.W. Williams Community Center seeks to take advantage of the targeted market direction to gain profit. The organization's mission is to promote a much healthy future for communities around by constantly offering affordable and accessible excellent health care by containing pride, respect, and compassion. The mission puts the organization on a competitive edge following its commitment to serving the community.

The organization's vision is to offer high-quality personal, affordable and comprehensive health care to improve people's lives through their care. C.W. Williams Community Center focuses on partnering with other healthcare organizations where it aims to expand its high-quality services offer into areas that are in shortage of health care services. The organization tends to target remote areas where patients need to travel for long distance to be able to access health facilities. Among the strategies that the C.W. Williams Community Center tend to deploy is by offering subsidized healthcare through insurance -based health care to the patients. The states majorly initiate it to help cater to affordable cost of medication and quality treatment care (Schwartz & Woloshin 2019).

C.W. Williams Community Center embraces values such as respecting each individual whether staff or patient or community, as it is a valued commitment that fosters healthy relationships among the stakeholders. It aims in providing affordable quality care to patients with much compassion and pride that satisfy their objectivity in improving health among individuals. The organization encourages partnership with other entities focusing on health to help in responding to the social health and overall economic development of community needs. It operates in a sober and autonomous environment that is of financially sound and well-equipped organization that is efficient, comfortable and well-trained staff that works in teams and committed to taking care of the patients and improving people's health through their quality services care. The organization RESPECT strategy describes offering reliable healthcare, efficient operations, supportive staff, personal care, effective systems and timely services.

The C.W. Williams Community Center is endowed with various strengths and opportunities that places it in a competitive advantage in the market. Its goal is to provide high-quality healthcare services that are affordable by partnering with state by offering subsidized healthcare options through insurance covers that are meant to be cheap and reliable, enabling it to maneuver through remote locations. The organizational goal is to enhance its growth through partnership with other organizations, partnering with state, and increasing of the staff number majorly increasing the physician capacity to help cover a wide base of customers.

The organization aims to capture and encroach remote areas with no healthcare facilities care by providing satellite clinics that make it easier for patients to access the C.W. Williams clinic hence they do not have to travel for long distance to be treated. Its goal is to be able to be on the competitive edge in the market through offering quality services. Introducing other services such as primary care and preventive and controls services, substance and abuse counseling, diagnostic laboratory as well as X- Ray and health education that promotes health living among the communities.

REFERENCE

Basir, M. S., Habib, S. S., Zaidi, S. M., Khowaja, S., Hussain, H., Ferrand, R. A., & Khan, A. J. (2019). Operationalization of bi-directional screening for tuberculosis and diabetes in private sector healthcare clinics in Karachi, Pakistan. BMC health services research, 19(1), 1-9.

Schwartz, L. M., & Woloshin, S. (2019). Medical marketing in the United States, 1997-2016. Jama, 321(1), 80-96.