Pethouse Marketing plan
Company Description
Table Of content
Services Overview
Marketing Plan
Operational PLan
Business Overview
Financial plan
Mobile Site
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Company Description
Who are we?
Pet industry
Founded in New York, NY in 2022
A online website provides dog day care services, pet grooming, pet transportation and pet photography.
Partnership with lyft
petHouse
When you are looking for professional services for your pets, join PetHouse community. Choose the best service,enjoy unlimited pet care.
Vision Statement
Mission
Statment
A pet-Loving community, your pets are sure to love here.
Background Statistics
Change in U.S. online pet supplies spending due to coronavirus in March 2020
Average annual expenditure on pets
1.7.2013
If possible, omit the brief descriptions of the agreements and simply state them aloud.
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Business overview
Log in App
Users
Business
single user
Friends/family
Businesses
Independent Service provider
Schedule information input
Provide services
Competition Analysis
Threat
T
Strong competition of local pet stores and online stores
Opportunity
O
Combine pet photography with pet daycare, pet grooming services together
Better experience
Digital marketing
Weakness
W
Not widely Known
limited payment options
Strength
S
Complicated services for people who don’t have time but wanna spoil their pets
Experienced pet services providers with verified licenses
Offers/coupons/activities
provide a pet community section for pet owners to share their stories
Segmentation
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Age: 20-40, Both men and women; college degree; white-collar; busy-working; affordable services
Extrovert; care pets living ; media consumption habits, special purposes(eg: celebrate pet birthday)
People from cities in the U.S
Spending a large portion of their leisure income on pets;provide best care for pet's respective life stages.
Products and Service
Pet Photography
Daycare Service
Pet Grooming
Pet Photography
Concept
Studio
Ordinary/ Art/ Customized
Online Reservation
Outdoor
For guest who wish to shoot outside, like park/ street etc
Travel
For guest who wants to travel take a photographer to document their pets’ lives
Home
For guest who wants to shoot at home
Other Service
Pets Grooming
Walk the pets
Pets cloths
Products
Marketing
PLan
Mobile banner
Events
Printing Ad
Social Media
(Instagram, Facebook, Twitter, Tiktok)
Image
Marketing Objectives:
boost the experience of customers with our services,
build up mutually trust and strengthen consumers’ brand loyalty
Concept
Image
Our customers have the choice to either sign up for our email updates or not. they also have the choice to unsubscribe our email news at anytime!
Our delivery time would be the time when the day time, is about between 6am-9am and 2:30-4pm. Sending frequency is 2-3 times per week.
Subscribe:
Frequency
Includes exclusive offers and deals - free gifts, voucher, discounts
New Products launched
A reminder will be sent after knowing customers have left something in their shopping cart without checkout.
Campaign promotions
Content:
Social Media
Marketing on Social Media platforms:
Hold hashtag contests regularly to have people engaged and know more about the brand
Stimulate watchers to share and comment
Enhance brand awareness
Ins：3 post / day
Facebook: 30 post / week
Twitter: 50 post / week
Upload short clips to
spread good comments
from others and improve
watchers interest
Share Pethouse’s service short video or moments.
5 Clips/ day
Youtube
Pre-roll Ad
Instagram/ Facebook/twitter
Tiktok
15s advertising content is mainly to introduce our Pethouse.
PR
Collaborate with pet bloggers or influencers with pets for brand promotion
3ads / A week
Mobile Banner
Concept
Introducing Pethouse service
Offer Deals
Direct link for design and purchase
Direct download link
After clicking on the picture, it will be linked to the set portal, so it can increase website traffic, and can place Banner on related websites for more accurate placement, such as pet food store. Interested consumers can order services more quickly and directly.
Pethouse
Pethouse
Why?
Visualize the process of playing
Expand the reach
Place
Pet Park
Playground
Shopping mall
Pet Store
Results
Gather feedback
Address the pain point of knowledge gap
Shareable
Direct response
Improve customer experience
Events
Financial Plan
Total revenue from products and Services (per year) :
420*30*12=151,200 dollars
ROI= Net Return on Investment/Cost of investment*100%
=151,200/600,000
=25.2%
There are two main types of pet house services for pets, one is pet photograph and the other is to help pet grooming (bathing, grooming). Since the service project will incur some labor costs and equipment consumption costs, its profit will be lower than that of product sales. We conservatively estimate that we receive 20 guests every day( Include online and offline), each consumer spends 70 dollars, and the daily income is 1400 dollars. Deducting labor costs and equipment digestion costs, take 30% out of it, our profit is about 420 dollars per day.
Balance Sheet
Concept
Service
about us
Event
help
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123456@gmail.com
xxxxxx
23456@gmail.com
xxxxxx
xxxxxx
female
xxxxxx
xxxxxx
Dog
11/11 3PM-5PM Pet Photography
XX/XX XPM-XPM Pet Photography
XX/XX XPM-XPM Grooming
XX/XX XPM-XPM Daycare
XX/XX XPM-XPM Grooming
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Pet Photography
3 PM
5PM
Dog xxxxxxxxx x xxxxxxxxxx
pet photography
daycare
grooming
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xxxxxxxxxxxx
xxxxxxxxxx
xx/xx
xxxx
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xx/xx 2pm-5pm xxx park dog only
xx/xx 10am-2pm xxxshop discount sale
xx/xx 3pm-5pm xxxshop cat service
xx/xx petxxx.com zoom training event
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Thank You
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