Produce a marketing communications report addressing the requirements set out in the case study found attached
Using Analysis to Identify Issues
PESTLE – analysis of the organisation’s wider environment
Example of PESTLE layout
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Issue/Trend |
Positive Impact on Organisation |
Negative Impact on Organisation |
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Political Govt’s reduction of funding for BBC (Financial Times 2016)
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· Opportunity to streamline the BBC and find ways to reduce waste or cut back on over-expensive programmes. · Help improve BBC’s reputation with stakeholders as being more cost-conscious |
· Will affect BBC’s ability to complete its programming strategy. · Less income means fewer programmes, budget cuts and even redundancies. · Could damage reputation of producing high-quality programmes. |
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Economic
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Social
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Technological
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Legal
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Environmental
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Explain the impact of these issues on the company’s ability to communicate effectively with their consumers:
e.g. improves plight of BBC in asking for money from their licensing to individual households / less able to deliver on their programming for TV audiences.
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Issue/Trend |
Positive Impact on Organisation |
Negative Impact on Organisation |
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Political
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Economic
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Social
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Technological
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Legal
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Environmental
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Explain the impact of these issues on the company’s ability to communicate effectively with their consumers:
Identify actual or potential negative effects of this trend or issue on the organisation
Identify actual or potential positive effects of this trend or issue on the organisation
Identify the actual trend or issue here, and support with a reference