persuasive message

Read the following case carefully. Then write a one page, single spaced persuasive message following the task instructions. Make sure to follow what you have learned from Chapter 9 when writing this message, using the AIDA approach.

As someone who came of age in the “post email” world of blogs, wikis, social networks and other Web 2.0 technologies, you were rather disappointed to find your new employer solidly stuck in the age of email. While you use email, it is only one of many tools you use to communicate (both personally and professionally). In fact, your use of social media on the job has recently allowed you to find potential sales contacts at several large companies, connect with peers from other companies, and learn about some upcoming legislative matters that could hamper your company’s current way of doing business (not to mention it’s how you found this job).

Sadly, waiting in your email in-box this morning was a message from the CEO, announcing that the company is now cutting off access to social networking websites and banning the use of any social media at work. The message says that using company time and computers for socializing is highly inappropriate and might be considered grounds for dismissal in the future if the problem gets out of hand.

Your task: Send a message to your immediate superior explaining why you believe the new policy should be reversed. Using your boss’s favorite medium (email, of course) write a persuasive message, explaining why Facebook, Twitter, and other social media platforms are valid and valuable business tools.