To begin, your team will need to select a video-gaming brand. Assume that your team has been “hired” by the brand that you select as a consultant group to develop a formal marketing plan.
Working in teams over the duration of this course, you will explore a variety of marketing concepts, theories, facts, analytical procedures, techniques, and models to analyze and develop marketing strategies for your selected video-gaming brand. During each class session, coordinated with the Marketing Management (Kotler & Keller, 2016) text chapters, your work on the Video-Gaming Industry case project will build into a formal marketing plan.