Product Description
English 2311 Fall 2019
Product Description and Definition
This writing assignment is due before midnight on
Sunday, October 20, 2019
For this assignment, choose an existing physical product and create your own ORIGINAL technical marketing literature for that product – no plagiarism will be tolerated! Your materials should be presented in a single file, but you may choose a format such as a tri-fold brochure, a Powerpoint presentation, or a fact sheet. Submit your work in a single document or file (using PDF format, if necessary), or a Prezi presentation – and be creative!
Your literature should include a clear definition of the product you chose, incorporating at least two of the expansion methods provided for definitions in Chapter 17 of our textbook. Your literature should also follow the “Guidelines for Technical Marketing Materials” in Chapter 18 of our textbook. Regardless of the format you choose, your assignment MUST include EACH of the following elements to receive full credit:
- clear identification of the product you are marketing - complete and thorough definition of the product, using at least two distinct expansion methods - clear identification of the major features of your chosen product - appropriate visual images - multiple colors - pertinent technical specifications, as needed - professional and appropriate language - proper citations for any sources used In preparing this assignment, choose your product carefully. Try to use a PHYSICAL
product that has a number of features you can describe for your audience, but avoid objects that are overly simple (such as a paper clip) or overly complex (like a cell phone or a computer) for best results. The evaluation rubric that will be used to grade your submission is attached to this assignment.
EXTRA CREDIT: For five (5) extra points added to your final grade for this assignment, discuss one of the methods for expanded definitions you did NOT choose to include in your preparation of this assignment, and explain why you did not choose it. This information must be presented in complete sentences, in a separate page from the body of your assignment, and must consist of at least one full paragraph (three or more related sentences).
Product Description and Definition Assignment
Element Description Element Evaluation
Comments
Clear identification of the product being marketed
Complete and thorough definition of the product, using at least two distinct expansion methods
Clear identification of the major features of your chosen product
Appropriate visual images and multiple colors
Pertinent technical specifications, as needed
Proper citations for all sources used, as needed
Requirement Description
Requirement Evaluation
Comments
General layout
Grammar and sentence structure
Spelling and general punctuation
Professional and appropriate language
Creative presentation
Extra credit
Additional Evaluation Criteria Comments:
Overall Comments:
Overall Grade: