Final Marketing

Running Head: AMAZE 1

Amaze

Ihsan Haq

MKT 500Marketing Management

Strayer University

Dr. Lisa Amans

May 2, 2021

Amaze 2

Introduction

The following research paper focuses on the analysis of an online retail business that is

called Amaze. Amaze Company is in the US in California state. The company is an online retail

business that deals with selling products of all kinds to its target customers via the use of online

platforms. The business has ventured into the sale of anything that can be easily sold in the online

platforms. The company has leveraged technology as its key source of the competitive advantage

that it has been able to achieve in the online retail industry. The Amaze Company has garnered

over 200 million active users as well as over 50 million subscribers but it wishes to be better in the

market thus the need for having a strong foundation for an effective marketing plan (Liel,. 2016).

The marketing plan research paper will outline the mission as well as vision statement of Amaze

Company as well as the goals of the business and how to measure them. Nonetheless, there will be

a comprehensive SWOT and PESTEL analysis for the Amaze Company.

Amaze Company Mission and Vision Statement

The mission statement of Amaze is to facilitate effective serving of consumers via online

stores and in focusing on the effective Selection as well as price and convenience.

Vision Statement

The vision statement of Amaze Company is to be the most customer-oriented company

whereby clients can attain along with discover anything they wish to purchase online as well as the

endeavors to provide to its identified clients the lowest probable prices for the same. This Vision

Statement of the company is an extension regarding the company mission.

Goals

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Short Term Goals

The company has set goals that it would like to achieve in the short term as well as in the

long term. The short-term goal of the company entails improvement of the communication skills.

Good communication skills are vital in avoiding workplace associated conflicts as well as in

enhancing efficiency in the team associated presentation and in the effective communication with

the various types of clients. communication skills will help the company to be able to deal with

customers as well as in assisting them to solve their various issues (Liel, 2016). Another key goal

is attending the networking events since networking is the ticket to the collaboration as well as

learning from the industrial point of view. This will assist in learning things regarding the interest

as well as attain advise from other people on the given projects.

The other short-term goal is the reduction of the business overheads. This is identified as

being the short-term type of goal which is suitable for the small as well as the medium sized types

of businesses. If an individual desired to make their business to attain profitability rates, then there

is the need to increase the revenue or in the minimization of the overhead cost. This will require

carrying out a thorough analysis regarding the business overheads along with working out the way

to minimize the given expenditures without in any way impacting the business associated

operations. Nonetheless, there is also the need to enhance business associated productivity. It is

always considered to be an effective idea to effectively set goals in the Improvement of the

business as well as team associated productivity. It is associated with a direct effect with the key

business associated metrics as well as financial associated statements. This will require the

adoption of the most appropriate practices to help in boosting the team productivity such as

elimination of any kind of distractions and work associated processes (Liel, 2016).

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Moreover, the business aims at facilitating effective incorporation of social media type of

marketing in the short term. Social media is an effective type of channel for facilitating the

performance of the marketing practices for the identified startups as well as professionals and even

the consultants. The business can effectively leverage these types of social media channels to

effectively engage the audience it serves through the effective sharing of essential content as well

as utilize it as being a form of a customer support type of portal. There is also the development of

MVP ahead of time as a short-term goal (Liel, 2016). This will help the business since there are

plans to launch new products in the coming year. Launching a wholly current product without

effective research as well as testing may end up in the completion of failure as well as in ruining

the investment in the identified project.

Moreover, there is the enhancement of the customer service. This is key in ensuring there is

high level of customer satisfaction score as well as in the communication with the identified clients

for the products that the business offers. Another short-term goal is to have comprehension

knowledge of all the competitors. This is a vital short-term goal to use in remaining in business for

the long-term plan. The business will regularly research of the competitors on what they are

involved in doing in the market as well as the kind of product that they provide, their identified

pricing technique and the various types of companies with which they usually collaborate along

with their identified content and the marketing technique (Liel, 2016).

Long term goals

The business also has some long-term goals as well as objectives that it aims to attain in the

long run. First and foremost, there is the expansion into the current types of opportunities in the

market. This is a long-term goal which will allow the business to have a key focus on enhancing

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the business operations as well as being the most appropriate in the industry. The other key goal is

to go public. Taking any kind of business public may be a long-term goal. This type of goal usually

takes some years before it is accomplished. It is associated with the need to have a robust history

regarding the financial Performance in the business associated operations as well as in making sure

that the future investors regarding the long-term viability of the company in the identified business

environment is maintained. The long-term goal of the business is also to attain a long-lasting

legacy for the generations to come since the key aim of this business is to have a strong family

business (Liel, 2016).

Ways to Measure Long and Short-Term Goals

The company will use a valid as well as a feasible way of measurement of the short as well

as long term goals. The way of measurement is the SMART goal setting. SMART is a term that is

utilized in standing for specific as well as measurable, achievable, relevant and the Timely. They

usually assist in the setting of comprehensive type of intentions so that it can be easy as well aa

efficient in proceeding to the long-term goals. The falls will be specific so that it can be easy to

complete as well as adhere to for a specific outcome to be achieved. The goals will also be

measurable through the examination of a key metric as well as quantification of the identified goals

which will assist in tracking the progress. It will also help in the identification of the identified

mark at which the business has completed the given task (The Good Jobs Strategy: How the

Smartest Companies Invest in Employees to Lower Costs and Boost Profits., 2020).

Nonetheless, the goals will be achievable if the business ensures that it offers the most

appropriate time as well as resources for the achievement of the given goals. Another key aspect is

ensuring that all the goals are relevant by identification of the key advantages associated with each

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of the goals to measure how vital they are to the business and the way they contribute to the bigger

picture. Nonetheless, another keyway is by understanding how timely they are in terms of how

they can meet the deadlines and in the comprehension of when as well as the way things are

needed to develop.

PESTEL Analysis

The following section offers an analysis of the PESTEL Analysis of the online retail

market to Understand the PESTEL factors that impact the Amaze Company business operations.

Political Elements

The Amaze Company functions alongside the political implications. This type of aspect

regarding the business is considered to have a key today on the identified governmental activity as

well as it’s identified implications on the identified businesses as well as their remote or macro

environment. The business operates in a business environment that is politically stable regarding

the developed nation that it operates in which is the USA. Nonetheless, it enjoys governmental

type of support for the aspect of e commerce. There are also increments on the governmental

efforts on the aspect of cyber security (In Moore & In Tambini, 2018).

Economic Elements

The performance of the Amaze Company is dependent on the identified situation

associated with the economies of the place in which it operates its identified online as well as the

non online type of business. The impacts associated with the economic type of trends along with

the alterations on the identified remote or even the macro environment are usually put into

consideration in this type of aspect regarding the PESTEL analysis type of model. There are three

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economic External types of forces which are regarded as being significant. First and foremost,

there is economic stability associated with the developed markets especially in the US (The Good

Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost

Profits., 2020). Nonetheless, there is the Increment of the disposable types of incomes in the

developing states which is an opportunity. There is also a threat which is considered to be the

possible economic recession.

Sociocultural Elements

Social conditions are regarded as being the determinants associated with the Amazon

company. This type of aspect associated with the PESTEL Analysis type of model is used in the

identification of the sociocultural alterations or even trends on the performance of the company as

an online retailer as well as a provider or identified Information Technology goods. The company

faces increment in the identified wealth associated disparity which is a threat as well as Increment

of the identified consumerism in the US which is an opportunity and the Increment of the online

purchasing habits which is an opportunity for the business (In Moore & In Tambini, 2018).

Technological Elements

 Rapid technological type of obsolesce which is a threat as well as it is an opportunity at the

same time.

 Increment of the efficiencies regarding the IT resources which is an opportunity.

 Increment of the rates associated with cybercrime which is a threat.

Ecological Factors

 Increment of interest in the environmental programs which is an opportunity.

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 Increment of emphasis on the business associated sustainability aspect which is an

opportunity.

 Increment of the popularity regarding the low carbon types of lifestyles which is an

opportunity.

Legal Factors

 Increment of product associated regulation which is considered to be an opportunity.

 Alteration of import as well as export regulations which is considered as being an

opportunity.

 Increment of the environmental protection regulations on the given businesses which is

an opportunity for the business.

Table 1

SWOT Analysis

Strengths  The business is customer oriented

whereby the business is involved in the creation of a higher number of clients for the daily needs at very inexpensive prices.

 Differentiation and innovation whereby the business often is involved in bringing creative ideas as well as innovative additions to the product line.

 Cost Leadership because it sells everything online thus saves cost that would otherwise be used in maintaining the physical shops.

Weaknesses  Easily imitable type of business model

since online retail types of businesses have become quite usual in the current digital world.

 Loss of margins in a few areas like in some regions in the US which has seen it to experiencing a lot of losses. It can be attributed to the free shipping.

 Product flops as well as failures like in the phone launches which have been huge failure causing more losses of revenue.

Opportunities  The company can attain the identified

opportunity to effectively penetrate or

Threats

 Government regulations can also be a

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facilitate the expansion of its identified operations in the developing Markets.

 Through having physical types of stores, the company can enhance its identified competitiveness against the big box types of retailers as well as in the engagement of the customers with the given Brand.

 The company has the capability to enhance the Technological measures as well as the organizational policies to minimize the counterfeit sales.

threat to the proceedings of the business (In Moore & In Tambini, 2018).

 Increment of cybercrime is an impact on the network security associated system of the business.

 Tight rivalry with the big retail firms such as Walmart

Note: Strengths, weaknesses, opportunities, and threats for Amaze.

Needs Analysis

The company needs to come up with effective strategies that will help it in the

sustainability of its growth rates as well as in the effective maintenance of the momentum that it

has been able to gain over its operations. Nonetheless, there is the need for the business to come up

with strategies that will help it on countering competition from the well-established businesses in

the market for enhanced efficiency. Moreover, there is also the need for the Amazon company to

effectively adopt a universal type of approach in its global market whereby it will need to adapt a

global business type of model. By doing this it will be able to focus on the key competencies as

well as expand in the right way (In Moore & In Tambini, 2018).

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References

In Moore, M., & In Tambini, D. (2018). Digital dominance: The power of Google, Amazon,

Facebook, and Apple.

Liel, B. (2016). Creating shared value as future factor of competition: Analysis and empirical

evidence.

The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and

Boost Profits. (2020). Place of publication not identified: Amazon Publishing.