MARKETING ANALYSIS AND SPSS

4	Yifan Zhang

Part 2 Hypotheses and statistical tests

Instructions:

· Respond to the following questions using the Sherwin Williams questionnaire and SPSS data file.

· Record your responses in the tables accompanying each question.

Questions:

Include the following components in your response for each of three questions in this part of the exam.

· State a conceptual hypothesis (if one is not given)

· Identify the statistical test you will use and explain why you selected this test

· Use SPSS to test the conceptual hypothesis and report the statistical results

· Interpret the test results and specify if the conceptual hypothesis was supported or not supported.

1. Test the following conceptual hypothesis. (20 points)

Component	Response
Conceptual hypothesis
Statistical test
Rationale for statistical test
Relevant statistical results (this could include significance, averages, coefficients, etc.)
Interpretation of relevant statistical results
Support for conceptual hypothesis

2. Respondents were asked to indicate the extent to which others influenced any selections made for the painting project they most recently undertook. State a conceptual hypothesis to determine the association between the influence of immediate family members and the influence of decorating professionals.

Component	Response
Conceptual hypothesis
Statistical test
Rationale for statistical test
Relevant statistical results (this could include significance, averages, coefficients, etc.)
Interpretation of relevant statistical results
Support for conceptual hypothesis

3. State a conceptual hypothesis to test differences among more than two variables. Test that hypothesis and report the results below. (20 points)

Component	Response
Conceptual hypothesis
Statistical test
Rationale for statistical test
Relevant statistical results (this could include significance, averages, coefficients, etc.)
Interpretation of relevant statistical results
Support for conceptual hypothesis

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