mktg 496
Marketing Plan Final Paper Basic Outline
Part 1 (Individual Assignment)
(Following could be not available or recommended)
Street address
City, state, ZIP
Business phone
Website URL
Email address
· Industry History
· Market and Industry Definition
· Major Competitors and Descriptions
· Competitor Strategies and niche
· Product History
· Product features
· What problem does product solve
· Product Category Sales
· Previous Performance Versus Competition History
· Estimated Market Shares
· Company History
· Start
· Size
· Major changes
· Mission & Vision statement
· Who is in charge today