Part V

Business Plan Part I

Student’s Name

Institutional Affiliation

Introduction

Most consumers have developed an increasing interest in coffee. This has necessitated the establishment of coffee businesses and coffee shops all over. Miller's Coffee shop is one of those businesses that look forward to starting a coffee selling company or business. Millers Coffee Shop is positioned to sell coffee and coffee products to the Northwest Santa Fe areas. This business is looking forward to producing a friendly and comfortable setting that enables its customers to consume quality products and experience impeccable service at an affordable price. The coffee shop will offer different products and services ranging from coffee, tea, and pastries, among others. It will also offer non-alcoholic beverages for kids and those who do not love coffee. This paper presents a business plan for Miller Coffee Shop.

Company Background

Company Name

The company name for this business is Millers Coffee House. The shop will be a one of a kind coffee shop in Overland Park, Kansas. This location will be appropriate for this coffee business as most adults that allegedly like to consume coffee pass by this street in the evenings, as discussed by (Jackson 2020). Millers Coffee House will offer coffee, espresso, gourmet coffees, drip coffees, smoothies, and lattes. It will also serve simple pastry such as bread, muffins, cookies, rolls, and scones seasonally.

Type of Business

Millers Coffee House will be a retail coffee shop that sells coffee as the main products and other related products. This retail business's main goal is to become the leading retailer in coffee branding and produce the finest quality coffee to its target customers. It aims at creating superior service to its customers to develop a high degree of customer loyalty with its target customers. The small company also aims to expand its business practices to escalate its market share in Kansas City and other regions' primary markets.

Proposed Ownership/Legal Structure

Millers Coffee House will function as a sole proprietorship. Miller Louise Carter, the owner, will allow private investors to venture into other related businesses that go in hand with the coffee business. But these investors will be silent stakeholders, and the owner will pay them off within three years of business establishment (Jackson, 2020). The private investors will be paid two times a year in equal installments with interests. The proposed budget for this business is $99,900. The owner has a cash contribution of $10,000 and plans to loan the remaining amount after investors input.

Miller is a graduate of Kansas University with a master's in business administration. He has previously worked as a waiter in a coffee shop during his high school. This job allowed him to gain much experience on how to run a coffee shop effectively. He has first-hand information on how to develop his business and effectively run it to make profits. Besides, Miller worked as an assistant manager in a campus coffee house for three years, gaining different business management experience. With this experience and zeal to produce quality coffee, the owner is looking forward to his coffee business's sole proprietorship.

The overall management of this coffee shop will be the owner's responsibility. With over five years' experience in a coffee shop as a waiter and an assistant manager, the owner will be better positioned to manage the business successfully with the help of other staff (Rahardjo, 2019). He will hire additional staff, including the barista, waiters, and storekeepers, to run the business smoothly.

Legal Form

Millers Coffee House will be established as an S-Corporation, solely owned by its owner, Miller Louise Carter. The company will have a legal entity different from other coffee shops and gain the power to hold the company and conduct business.

Unique Products or Services

Miller Coffee House will have four unique products alongside coffee as its main product. It will produce Teavana Oprah chai tea, a mixture of tea infused with ginger, cinnamon, cloves, and cardamom together with black tea leaves and rooibos (Jang, 2021). The company will also provide shaken iced tea as a special product shaken ten times and thoroughly cooled down to ensure all the ingredients are seamlessly mixed with revealing their unique flavors.

The third unique product will be the Fizzio handcrafted soda; a non-alcoholic beverage individually made for customers. This product will contain three distinct flavors, including golden ginger, spiced root beer, and lemon ale (Nguyen, 2020). Finally, the company will also service some chestnut latte, a mixture of different flavors, including espresso and caramel chestnuts. It will be served with freshly steamed milk and crowned with spiced praline fragments and whipped cream.

Other special products within the shop will include different and unique smoothie flavors. Some of the smoothie flavors will consist of wild berry, peach, strawberry, lemonade, and mango smoothies (Rahardjo, 2019). The company will also round up its menu line with specially made pastries from outside suppliers and freshly homemade pastries like bread, muffins, cakes, rolls, and scones.

Mission Statement

Millers Coffee House's mission statement is to provide a comfortable and friendly environment that enables its customers to enjoy high-quality coffee food with impeccable service at an affordable price.

Goals and Objectives

Strategic Goals

This business's main strategic goal is to provide a comprehensive income and develop a working environment that treats the employees and customers with respect and dignity. The company aims at generating revenue of %50,000 annually within the first three years of its establishment, as discussed by (Nguyen, 2020). It also aims at creating a relaxed base and atmosphere for its consumers who live and work around the business premises. Another strategic goal for this company is to develop competency among its employees to improve their loyalty and commitment.

Objectives

The Miller Coffee House's business objectives include maintaining a high standard quality of food and beverages accompanied with quality service. The business also purposes to provide first-rate entertainment at the shop at no extra cost and maintain a comfortable atmosphere for its customers (Jang, 2021). The company also strives to offer discount coupons to its customers when necessary. Finally, the company aims at maintaining the utilization of a customer mailing list.

Table or Chart

Table Showing Estimated Market Share and Sales

Age Percent	% of Population
20-25	7.26%
26-30	9.79%
31-35	8.39%
36-40	8.24%
41- 50	15.98%
Total	49.66%

Basing on the target customers' profile for this business, the information was projected to contribute to the sales and market share within the market business. The table represents the number of clients that are likely to walk into the coffee shop and buy food or beverages and their ages.

A Table Showing VRIO Analysis for Miller’s Coffee Shop

References

Jackson, M. (2020). Business plan development for a coffee and cake shop: Business structure, SWOT analysis and market research. GRIN Verlag.

Jang, Y. J. (2021). The role of customer familiarity in evaluating green servicescape: an investigation in the coffee shop context. International Journal of Contemporary Hospitality Management.

Nguyen, H. N. (2020). Creating an effective digital marketing plan for a small new coffee shop: ChoCoCha.

Rahardjo, B., Hasbullah, R., & Taqi, F. M. (2019). Coffee Shop Business Model Analysis. Integrated Journal of Business and Economics, 3(2), 140-152.