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DRESS LIKE JUJU
Dress Like Juju Promotion
DresslikeJuju is excited to make announcements regarding the upcoming Fortnight Festival. The festival will be held at Dress like Juju stores in New York. The festival is meant to run for two weeks, starting March 15th and ending on March 29th. This year’s Fortnight Festival will be a special promotional edition in honor of three great designers of all times across the history of fashion and design.
The store has provided each designer their own respective sales departments that will be selling apparel and accessories from numerous contemporary brands that we feel depict and display a contribution to fashion given to us by one of the great designers. Dress like juju anticipate a positive performance from this promotion. We bring attention to the aspects of fashion that are granted to the world through each of these designers. Each department will also be stylized independently from our original store aesthetic in order to capture and display the vibe of each designer. The three designers we have chosen to honor during this year's festival are Rei Kawakubo, Tom Ford, and Christian Dior. Rei Kawakubo was selected because of her great sense of innovation and her no fear way of thinking when it came to experimentation in how she could alter body silhouettes and the structure of garments. Christian Dior attracted the world's most royal clientele through his ability to provide an innate sense of style. Dior can be crowned the title for the epitome in the fashion industry. Several aspects can be associated with the popularity of Dior and his design elements. For instance, Dior objected to his wealthy family pressure for taking education and learning political science to become a political diplomat. Dior found his way back to art and the creative world by opening a small art gallery that closed down after a family tragedy. Due to his passion for art and creativity, Dior started selling fashion sketches and opened a boutique in 1946. In 1947, Dior debuted a new design comprised of miniature waists and prominent busts, which was originally criticized, but he persevered, becoming a top and influential designer in France. Tom Ford is among the top American designers that have shown the world the importance of creativity and craftsmanship in the fashion industry. Ford became the director of Gucci when it was nearly falling due to financial challenges. With his devotion and passion for creativity and design, Ford reclaimed the company emerging among the most recognized in the United States and abroad. Ford believes in luxury and exclusivity as part of the driving force in delivering high-quality products. According to Ford, customers require exceptional quality from designers. Instant gratification is the best gift designers can offer to their clients. Dress like juju plans to offer a promotion that will be dubbed call "Ultimate Fashion" in which if a customer buys a piece from one great designer department, they will receive 55% of that purchase off of a purchase from either of the remaining great designer departments. Part of the features for each department are displayed below.
https://www.dazeddigital.com/fashion/article/20733/1/christian-dior-haute-couture-aw14