A E-marketing plan for Television Broadcasts Limited
Project Title
A E-marketing plan for Television Broadcasts Limited
Background
Scope and Objectives
Environmental analysis (SWOT)
Research and Consumer behaviour
No actual internal data and/or primary research required, individual may make up his own results for going on
Segmentation, Targeting, Differentiation and Positioning
Product, Pricing, Distribution, Promotion, Others
Implementation plan
Evaluation plan
Individual E-marketing project
Application of theories in thinking process 20%
Creativeness 20%
Details 20%
Proper use of e-marketing channels 20%
Report writing 20%
Individual E-marketing project
Copyright
Students should be aware of the copyright issues involved when using outside materials in their projects.
http://www.cityu.edu.hk/lib/copyright/index.htm