Project

We have chosen India because the country has an economy that is developing swiftly in terms of the product (Kathuria et al., 2019). Indian consumers are purchasing pricier smartphones as the country transitions to life post-pandemic (Khan, 2021). As of July-August 2021, the average selling price for smartphones was $226, which is the highest it has ever been in India (Khan, 2021). In general, telecommunications and information technology have revolutionized our lives, particularly in the digital age. As India has become heavily reliant on smartphones, it's currently the world's second-largest smartphone economy. Yet, the United Nations reported a grim reality in 2010: India had more smartphones than restrooms (Kathuria et al., 2019). While the availability of domestic toilets has increased dramatically, the euphoria surrounding mobile phones has not. The average total of smartphone owners in India at the end of 2018 was 337 million, compared to 2.53 billion worldwide (Khan, 2021). One would think that the incredibly rapid rise in the number of low-cost smartphone models would dislodge the industry for feature phones.

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