final project
By: Abeer AlQurashi and Reem Snobar
Abstract
1
Table of Contents
Keywords
2
Introduction
3
Literature Review
6
Methodology
7
Aim of the study
4
Research Questions
5
Conclusion
8
Abstract :
Whether you're cramming for an exam or just having trouble concentrating on work, many cafes offer a variety of ways to unwind. With no distractions, you'll be able to focus better on your studies. that's why it's important to open studying cafes that cater to your needs. In addition to offering great services, these cafés often come with perks such as free food and drinks. Often, these perks include specialty items such as baked goods, hot chocolate, and sandwiches. Cafe culture offers plenty of benefits for students who need a little downtime to unwind. Not only does it put you in a more comfortable setting, but you can take advantage of benefits such as free Wi-Fi, food, and drinks.
Coffee shop
University students
Coffee nearby
Students
University
Quiet place to study
Books
Study
Café
Jeddah Café
Coffee
Groups
Gathering
Introduction:
Coffee is not just a beverage in our Saudi culture, It is part of our social grain, Most students nowadays tend to study in places like Cafés with different types of ambiance, especially university students, it’s almost become a trend, Like they have a lot of distractions in their houses, for instance; children’s voices, family problems, video games, and series, or they don’t have a place in the house to focus and be alone.
Aim of the study:
Many students these days tend to study in coffee shops rather than their houses due to many issues or problems that happened to them during their study time, so studying in coffee shops will benefit the student in having high grades, especially students who go through circumstances that make them study in cafes and also students who do not have conditions but prefer to study in cafes because of the appropriate atmosphere, calm, studying with friends and drinking coffee with them and many other reasons. Moreover, the objective is that It will positively affect the achievement of the study in general and bring out ideas outside the box when a group of students meets with each other. Even though, The effect of coffee also plays a large aspect in absorption, alertness, and focus in the study.
The study aspired to answer the following research questions:
Question (1)
Question (2)
Question (3)
Why do students prefer studying in coffee shops?
How do the coffee shops attract students?
How does studying in a coffee shop benefit the students?
Research Questions:
Literature Review:
The development of the coffee shop is a form of changing consumer decision patterns in choosing and selecting the
products students found the “temperature being right, spaces not being too noisy and a good use of color schemes” Also, Fister (2009) claimed that “good lighting, comfortable furniture, warm colors and access to food.
Methodology:
The research method will include 150 respondents, including all students from Jeddah.
A randomly distributed number of female and male participants will occur. to generate closely representative data, convenience and non-probability sampling will be chosen.
A group of students will be selected and will receive an online survey that consists of 20 to 25 questions max via a link distributed in WhatsApp & other applications through Google Forms that will automatically record and analyze
the data collected by using a quantitative method.
Conclusion:
Students need coffee to stay refreshed and focused most of the time. Coffee plays a critical role in the enhancement of the performance of students within institutions. Coffee is an aspect or component of bonding as it reflects friendship and togetherness among the students. It is ideal to have coffee shops that operate daily thus serving the needs and preferences of the population.
References:
Gayatri Singh, G.S (2002). Evolving space an examination of coffee shops in academic libraries file:///Users/beroo/Downloads/Evolving_Space__An_Examination_of_Coffee_Shops_in_Academic_Libraries.pdf (Accessed 14 October 2022).
Jonathan Hunter, J.H,(2014) Learning over tea! Studying in informal learning spaces
https://www-emerald-com.sdl.idm.oclc.org/insight/content/doi/10.1108/NLW-08-2013-0063/full/html (Accessed 14 October 2022).
Jakle, J. A. (2002). Lewis, L. K. (2011). Balch, P. A. (2006). Blazey, M. L. (2009). Coffee proves to be an ideal beverage within the society.
https://414519159843042633.weebly.com/literature-review.html (Accessed 19 October 2022)
MarketKeep. (2011). Keywords for coffee shops.
https://marketkeep.com/seo-keywords-for-coffee-shops/ (Accessed 27 September 2022)
Mochas and Javas Company, M & J Co, 2022. 5 reasons you should be studying at a coffee shop.
https://www.mochasandjavas.com/5-reasons-you-should-be-studying-at-a-coffee-shop/ (Accessed 28 September 2022).
Nielsen, E. G. (2015). The Coffee Shop Effect: Investigating the Relationship between Ambient Noise and Cognitive Flexibility,
https://www.studocu.com/row/document/de-la-salle-university/accountancy/research-paper-about-coffee-shops/9291795 (Accessed 28 September 2022 ).
Thank you!
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