Other resources
http://www.pewinternet.org/2016/11/11/social-media-update-2016/
https://web.archive.org/web/20130902230242/http://www.salesforcemarketingcloud.com/wp-content/uploads/2012/07/How-to-Develop-a-Social-Media-Strategy.pdf
https://blog.hootsuite.com/social-media-storytelling-1/
https://www.business2community.com/digital-marketing/social-media-and-storytelling-part-6-10-tips-for-social-video-success-0583971
https://digitalmarketinginstitute.com/blog/7-ways-make-content-go-viral
http://blog.bufferapp.com/social-media-frequency-guide