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DATA VISUALIZATION AND GIS SOLUTIONS
A digital dashboard is an electronic user interface that aggregates and visualizes data from various sources, including databases and web services. However, they do make it easier to monitor business performance by displaying real-time information and data that can be used to take immediate action. In websites, data mashups can be thought of as sites that bring together many data sources to produce new services. For example, the purchase funnel, which is considered to be an example of data mashup, is used by sales and marketing teams to monitor the customer acquisition process by obtaining information on the number of people who have reached each stage as well as the percentage of those who have moved from one stage to the next. Search engine optimization (SEO) is simple for a business to access all of the data sources it needs to make better decisions. They are in charge of authentication, access rights management, and data structuring, among other things. Syfe is primarily intended to be used as a self-service dashboard application for analyzing, transforming, and reporting data from various integrated services of businesses. It enables businesses to connect to a wide range of data services while also transforming the data for business intelligence applications. This paper focuses on how Coca-Cola Company uses digital dashboards Data Mashups.
Background of Coca-Cola Company
Coca-Cola is a global American beverage corporation, with its corporate headquarters in Atlanta, Georgia. The Coca-Cola Corporation is interested in soft drink concentrate and syrup production and retailing, and marketing. According to Gertner and Rifkin (2018), Coca-Cola is a soft drink company invented in 1886 by
pharmacist John Stith Pemberton (pg. 164). He noted that in 1889, Asa Candler purchased the formula and trademark for $2,300, and by incorporating The Coca-
Cola Company in Atlanta in 1892, had the company headquartered in his home city of Atlanta. It has been in business since 1889 and operates a franchised distribution network. The company's main product is dextrose concentrate, which is then sold to several bottlers with exclusive global territories.
In the business world, search technology companies have developed various online search engines that enable businesses to advertise their products and
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7/31/2021 Originality Report
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services, collect data and information about the market, stay informed about business trends, and keep a close eye on the competition. Coca-Cola is one of the
organizations that has embraced search engines as part of its marketing strategy. In the United States, the Chinese Coca-Cola Company is a major manufacturer,
retailer, and supplier of non-alcoholic beverage syrups and concentrates, according to Zhang (2019). Ever since it was founded more than a century ago, the Coca-Cola Company has grown to become one of the world's largest non-alcoholic beverage companies, with sales in more than 200 countries. Technology Utilized In the Company and the Sectors That Utilize It. Coca-Cola employs on-site search engine optimization (SEO) to help a landing page rank higher in Google search engine
results pages (SERPs). Coca-Cola optimizes tactics, protocols, and methods to increase the number of visitors to its website to achieve a high ranking on Google's
search results page. For instance, when a Google search is conducted for the keyword Coca-Cola, an entire page of landing pages associated with the company is
displayed on the first page of the Google SERP. Thus, the company is not required to use Google ads to boost its rankings, as the brand is well-known globally.
The first search result in the Google SERP for Coca-Cola directs visitors to coca cola landing pages; thus, it is critical to key in the keyword Coca-Cola.
Additionally, each search result on the first page will direct visitors to the website associated with it. For instance, if you're looking for a particular type of drink, such as soft drinks, you can type in the word soft drink, and a list of available options will appear.
Benefits of SEO
The Coca-Cola Company has benefited significantly from its use of SEO in its Google search engine through advertising. The term "search engine
advertisement" refers to a direct form of advertising that typically takes the form of text or image ads that appear alongside search results. The strategy lowers advertising costs by taking advantage of the cost differential between less popular and popular keywords or phrases. Hesse et al. (2020) note that such
advertisements can help the company increase sales, as they will reach all potential customers worldwide who search for the company name Coca-Cola (pg. 160). Additionally, search engines enable the company to expand its reach by monitoring what the rival firm is doing online, such as its new advertising methods,
latest financial news, consumer traffic, and social media users saying about the rival firm.
Present and Future Impacts
The percentage of search engine traffic is one of the metrics that a business can use to determine the effectiveness of its online search engine.
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Brondoni (2019) states that the search engine traffic is gathered from the server logs and used as a benchmark to determine the success of the search campaign
(pg.20). For example, if a business places a new advertisement, the percentage of traffic measure enables it to determine whether or not the campaign reached
the intended audience. Additionally, this metric can assess the effectiveness of customer engagement by determining the percentage of customers who liked or
commented on the information provided. This metric is calculated as traffic from search engines divided by total traffic to the site multiplied by 100. Another
metric is site stickiness, typically determined by the website's main page, the most frequently visited page. The metric can be used to determine whether visitors have discovered what they were looking for immediately upon clicking on the site. This metric is calculated as the number of visits to the website's home page minus the number of exits from the home page. It will assist the business in determining whether all of the company's information and news is appropriate for the visitor.
Measuring the number of visits is another metric the business can use to determine the effectiveness of the online search engine and ensure that the information provided serves its intended purpose.
Areas to Improve While Using SEO
Coca-Cola needs to improve its search engine to make it more user-friendly. Its current search technology is only applicable to people with extensive knowledge
of internet use, not beginners. In other words, it isn't easy to figure out how to get to the site or what to do once on the first page. As a result, the business
should provide a comprehensive instructions guide for all visitors to ensure easy access. In conclusion, the firm's use of on-site SEO via its Google search engine has made it easier for visitors to find what they're looking for while also enabling the firm to gain additional knowledge about market trends, research, and existing competition and to make decisions based on the information gleaned forms its search engines.
References
Brondoni, S. M. (2019). Shareowners, Stakeholders & the Global Oversize Economy. The Coca-Cola Company Case. Symphonya. Emerging Issues in
Management, (1), 16-27.
Gertner, D., & Rifkin, L. (2018). Coca‐Cola and the fight against the global obesity epidemic. Thunderbird International Business Review, 60(2), 161-173.
Hesse, A., Steenkamp, P., Schmidt, H. J., & Mugobo, V. V. (2020). Cross-Cultural Differences and Similarities in Retailers' Branding and Digital Maturity: A Cross-Border Case Study. In Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (pp. 159-175). IGI Global.
Zhang, Z. (2019). Risk Analysis of Two Leader Drink Company: PepsiCo and Coca-Cola. Asian Business Research, 4(3), 42.
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DATA VISUALIZATION AND GIS SOLUTIONS
Original source
DATA VISUALIZATION & GIS SOLUTIONS
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Background of Coca-Cola Company Coca-Cola is a global American beverage corporation, with its corporate headquarters in Atlanta, Georgia.
Original source
The Coca-Cola Company American multinational beverage corporation The Coca-Cola Company Corporate headquarters in Atlanta, Georgia Type Public Traded as NYSE
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According to Gertner and Rifkin (2018), Coca-Cola is a soft drink company invented in 1886 by pharmacist John Stith Pemberton (pg.
Original source
The Coca-Cola company was invented in 1886 by pharmacist John Stith Pemberton
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He noted that in 1889, Asa Candler purchased the formula and trademark for $2,300, and by incorporating The Coca-Cola Company in Atlanta in 1892, had the company headquartered in his home city of Atlanta.
Original source
In 1889 the formula and brand were sold for $2,300 to Asa Griggs Candler, who incorporated The Coca-Cola Company in Atlanta in 1892
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Student paper
In the business world, search technology companies have developed various online search engines that enable businesses to advertise their products and services, collect data and information about the market, stay informed about business trends, and keep a close eye on the competition.
Original source
In business field, search technology companies have come up with different online search engines that enable them to advertise their products and services, gather data and information regarding the market, keep them informed regularly on business trends while helping them keep track on the competition
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Coca-Cola is one of the organizations that has embraced search engines as part of its marketing strategy.
Original source
One such organization that has embraced the use of online search engines is the Coca- Cola Company
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In the United States, the Chinese Coca-Cola Company is a major manufacturer, retailer, and supplier of non-alcoholic beverage syrups and concentrates, according to Zhang (2019).
Original source
Coca-Cola is a nonalcoholic beverage concentrates and syrups producer, retailer, and supplier based in the United States
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Coca-Cola employs on-site search engine optimization (SEO) to help a landing page rank higher in Google search engine results pages (SERPs).
Original source
Coca-Cola hires on-site search engine optimization (SEO) to make a landing page rank higher in Google's search results pages (SERP)
7/31/2021 Originality Report
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Coca-Cola optimizes tactics, protocols, and methods to increase the number of visitors to its website to achieve a high ranking on Google's search results page.
Original source
On-site SEO utilizes tools and methods to increase the number of visitors to a page to attain high priority and ranking in google search results (Coca-Cola, 2021)
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For instance, when a Google search is conducted for the keyword Coca-Cola, an entire page of landing pages associated with the company is displayed on the first page of the Google SERP.
Original source
For instance, by searching for the keyword Coca-Cola in a Google search, an entire page of landing pages that are linked to the company are shown on the first page of the Google SERP
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Thus, the company is not required to use Google ads to boost its rankings, as the brand is well-known globally.
Original source
As a result, since the brand is well-known globally, the company does not need to use Google ads to increase its rankings
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The first search result in the Google SERP for Coca-Cola directs visitors to coca cola landing pages;
Original source
The first search result in the Google SERP for coca cola guides visitors to coca cola landing pages
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thus, it is critical to key in the keyword Coca-Cola. Additionally, each search result on the first page will direct visitors to the website associated with it. For instance, if you're looking for a particular type of drink, such as soft drinks, you can type in the word soft drink, and a list of available options will appear.
Original source
thus, it is critical to type in the keyword coca cola Furthermore, each search result on the first page will guide the user to the websites that are associated with it For example, if you're looking for a drink like soft drinks, all you have to do is type in the word soft drink, and a list of choices will appear
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The Coca-Cola Company has benefited significantly from its use of SEO in its Google search engine through advertising.
Original source
Additionally, Coca Cola has benefited from the use of SEO in the google search engine through advertisement
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The term "search engine advertisement" refers to a direct form of advertising that typically takes the form of text or image ads that appear alongside search results.
Original source
The term "search engine advertisement" refers to a type of direct advertising that typically takes the form of text or picture advertisements that appear alongside search results
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(2020) note that such advertisements can help the company increase sales, as they will reach all potential customers worldwide who search for the company name Coca-Cola (pg.
Original source
Moreover, such advertisements can enable the company to increase their sales since the advertisements will reach all the potential customers worldwide provided they search the company name coca cola
7/31/2021 Originality Report
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Additionally, search engines enable the company to expand its reach by monitoring what the rival firm is doing online, such as its new advertising methods, latest financial news, consumer traffic, and social media users saying about the rival firm.
Original source
Moreover, the search engines enable the company to conduct various business reaches by checking online what the rival firm is doing such as the rival's new advertisement methods, its latest financial news, consumer traffic, and what the social media users are saying about that company (CocaCola, 2019)
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Student paper
The percentage of search engine traffic is one of the metrics that a business can use to determine the effectiveness of its online search engine.
Original source
The proportion of traffic from search engines is one of the metrics the organization can use to determine the effectiveness of its online search engine
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Student paper
Brondoni (2019) states that the search engine traffic is gathered from the server logs and used as a benchmark to determine the success of the search campaign (pg.20).
Original source
The search engine traffic is obtained from the server logs and used as a benchmark to assess the progress of the search campaign
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Student paper
For example, if a business places a new advertisement, the percentage of traffic measure enables it to determine whether or not the campaign reached the intended audience.
Original source
For example, if a company places a new commercial, the percentage of traffic calculation will help the company determine whether or not the campaign reached the intended audience
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Student paper
Additionally, this metric can assess the effectiveness of customer engagement by determining the percentage of customers who liked or commented on the information provided. This metric is calculated as traffic from search engines divided by total traffic to the site multiplied by 100.
Original source
Moreover, this metric can also measure the effectiveness of customer engagement by measuring how many of them liked or commented on the information provided The formula for this metric is Traffic from search engines in visits divided by total traffic to site in visits multiplied by 100
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Another metric is site stickiness, typically determined by the website's main page, the most frequently visited page.
Original source
Another parameter is site stickiness, which is typically extracted from the website's main page, which is the most heavily trafficked page
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Measuring the number of visits is another metric the business can use to determine the effectiveness of the online search engine and ensure that the information provided serves its intended purpose.
Original source
Another metric that an organization can use to determine the effectiveness of an online search engine and ensure that the information presented serves its intended purpose is the number of visitors
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Coca-Cola needs to improve its search engine to make it more user-friendly.
Original source
Coca-Cola needs to improve its search engine to make it more user-friendly, as its current technology can only be used by people with advanced internet experience, not beginners
7/31/2021 Originality Report
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In other words, it isn't easy to figure out how to get to the site or what to do once on the first page.
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In other words, it isn't very easy to know to reach the site or what to do next after entering the first page
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As a result, the business should provide a comprehensive instructions guide for all visitors to ensure easy access. In conclusion, the firm's use of on-site SEO via its Google search engine has made it easier for visitors to find what they're looking for while also enabling the firm to gain additional knowledge about market trends, research, and existing competition and to make decisions based on the information gleaned forms its search engines.
Original source
Therefore, the company should provide an elaborate instructions guide for all visitors for easy access However, in conclusion, the use of onsite SEO through its Google search engine has made more accessible for visitors to find what they want easily while enabling the firm to acquire more knowledge on the market trends, research and existing completion and to make decisions based on what is gathered from its search engines
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Shareowners, Stakeholders & the Global Oversize Economy. The Coca-Cola Company Case.
Original source
Shareowners, Stakeholders & the Global Oversize Economy The Coca-Cola Company Case
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Emerging Issues in Management, (1), 16-27.
Original source
Emerging Issues in Management, (1), 16-27
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Gertner, D., & Rifkin, L.
Original source
Gertner, D., & Rifkin, L
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Coca‐Cola and the fight against the global obesity epidemic. Thunderbird International Business Review, 60(2), 161-173.
Original source
Coca‐Cola and the Fight against the Global Obesity Epidemic Thunderbird International Business Review, 60(2), 161-173
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In Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior (pp.
Original source
Anthropological approaches to understanding consumption patterns and consumer behavior
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PepsiCo and Coca-Cola.
Original source
The coca cola