com510 week 3 paper

ORGANIZATIONAL CHANGES 16

Organizational Changes

Aug 11, 2020

Apple Inc. is one of the largest tech companies in the world. Apple is an international company located in over 25 nations around the globe. The company is headquartered in Cupertino, California. Apple designs manufacture and sell consumers' electronic products, computer software, and online services (Green, 2015). Apple uses direct marketing channels to reach its final customers. In this case, Apple Inc. sells directly to consumers through its great spread stores. Apple uses social media platforms such as Twitter to communicate with its customers. Thus, Apple customers don't need to call or visit the company's stores to have their issues addressed ("The Apple Way of Connecting With Customers - Bloom Creative," 2020). The client can tweet their issues, and Apple will address the issue.

Twitter is a social media, its open comments, and posts from all people, hence the Apple employees might not be able to see all the customer requests. Thus, making this communication channel to be ineffective. Thus, the company is supposed to develop an app for its customers in their devices that can help them to post their comments. The app will allow Apple Inc. customers to support officials to easily review customers' requests and address them without being disrupted by other comments, like in the case of Twitter.

References

Green, S. (2015). Apple. Bellwether Media.