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Assignment details:

Using a word document share your expectations and understanding of  Milestone Two . Address the following criteria:

1. Identify any initial questions or concerns you have regarding:

· The milestone scenario

· Conducting an external analysis of your chosen company (Toyota)

· The deliverable expected

2. Thinking about the industry your company belongs to, explain at least two external factors that may impact its success. Include specific examples to support your response.

3. Include a clear and relevant personal reflection and make a personal or professional connection to the milestone material.

Guidelines for Submission

Submit a one-page Word document with double spacing, 12-point Times New Roman font, and one-inch margins. You are not required to use sources; however, if you choose to use sources, they should be cited in APA format.

Milestone Two Guidelines are below as a reference for assignment details: 

Overview

Congratulations! You are off to a good start. You successfully completed an analysis of the company’s internal business environment.

To quickly recap, as the director of strategic planning, you are creating a new strategic planning proposal to help the company explore at least one new growth opportunity and increase its revenue or market share in the industry.

As you continue creating your proposal, in this assignment you will analyze your company’s external business environment and explain its influence on revenue or market share.

Prompt

Perform an external environment analysis of your company to identify the company’s competitive environment and find an opportunity the company can utilize to grow its revenue or market share in the industry. Use resources such as the company website, which will have pertinent information including its most recent sustainability report, and other relevant sources to help complete this presentation.

Create a Microsoft PowerPoint presentation to show the results of your analysis. Use both on-screen text and speaker notes to convey your information effectively. For example, you can use brief bulleted lists summarizing the highlights of your analysis on the slides, and include more detailed explanations where needed in your speaker notes.

Specifically, you must address the following rubric criteria:

A. Competitors (slide 1): Identify at least two of your company’s top competitors and explain how they compete with your company.

B. Competitive advantages (slides 2–7): Evaluate your company’s competitive advantages.

i. Summarize the unique skill sets, products, location, and values of your company.

ii. Use Porter’s five forces to analyze your company’s competitiveness and growth potential in its industry. Assign a rating to your company for each of Porter’s five forces as very high (VH), high (H), low (L), or very low (VL). Justify your ratings.

iii. Area of opportunity (slides 8–9): Identify one area of opportunity that will help your company increase its revenue or market share over the next five years. Explain how this opportunity can lead to an increase in revenue or market share.

Guidelines for Submission

Create a PowerPoint presentation with 9–12 slides. Sources should be cited according to APA style.