Final Marketing Plan

Marketing Plan

Institution Affiliation

Name of Student

Instructor’s Name

Implementation Plan

One of the tactics that would be used in ensuring a smooth start up for this company is ensuring that there are enough marketing strategies. The target audience here are consumers of all ages which provide the advantage of accessing a wider platform for marketing. Our marketing style will focus on the quality of products we produce against other related products in the market. This will lay a foundation for achieving the goal of maintaining a close relationship between us and the final consumer. This will be conducted by developing a quick response program through the delivery check box and the internet. The internet will provide free sessions that will enhance live conversation between our customer care unit and our potential customers.

The internet platform will also ensure that each line of product we produce receives its feedback messages that help the company in make necessary adjustment to the products. This action will ensure that there is enough room for the company to meet customer taste and preference that will ensure that they keep customer loyalty. Internet marketing is affordable since the payments are made through a long term agreement in the duration with which the company would need a website to continue advertising. The company also will set up a website both in twitter and Facebook to incorporate the online community into taking part in the Company activities. The company will not only focus in marketing alone but also benchmarking with existing businesses to reinforce new ideas and innovation in the Industry. This will help in setting recognition of our business among other successful businesses and learn from the limitations they face.

Marketing Organization

To be able to achieve the implementation plan outlined above, there are a set of qualified teams and business leaders that will be entrusted with the duty of making the implementation process successful. Four main departments will deal with marketing; these are Finance, Marketing department, Communications department and IT department. Finance department will set aside 3 personnel, marketing department will set aside 4 personnel, communications department will set aside 4 personnel and IT department will set aside 2 personnel to help with this implementation plan. The duties are divided a follows:

Department	Task	Frequency	Report progress To:
Communication (Head: Ms. Thatcher)	Attend & file report of all important benchmarking forums	At least twice every month	Board Members
Finance (Head: Mr. Tobias)	Reviews and certifies procurement of duties and services	N/A	Finance Manager (Dr. Timothy King)
Marketing (Head: Prof. Estone)	Conduct Online advertisement programs	N/A	Marketing Manager (Dr. Silas Delph)
IT (Head: Ms. Mercy)	Maintain high speed of connectivity and communication	N/A	IT manager (Prof. Justin May)

Contingency Plan

During the implementation of this plan, there would be a limitations and obstacles that would be faced in the process of its accomplishment. One of the limitations that might be faced is breakdown of IT equipment. This would shut down all communication systems in the company including access of internet. It would limit the free flow of information as planned which would limit quick feedback channel between the customers and the customer care unit. This would interfere with over 75% of the marketing plan. To be able to stay on track in case such a thing happens, there will be a backup plan equipment that is automated to take over immediately the main equipment breaks down. The backup IT equipment will be able to access all data through cloud computing technique to restore previous sessions in less than 10 minutes of its trigger to start functioning. This backup equipment will be managed from a different IT agency with which our company will be insured against malpractice of data manipulation.

References

Bureau E. Et al, (2015): Business Planning and Accountability, Business; Oxford University Press

The Denver Foundation, (2015): The Denver Foundation Inclusiveness Project; Professional Development Plan. Link:http://www.nonprofitinclusiveness.org/sample-professional-development-plan