NAME:
Institution:
Date:
Step 1: Identification of the three major competitors:
Company Name: W.W. Grainger
HD Supply
Airgas
Motion Industries
Factors W.W. Grainger HD Supply Airgas Motion Industries Priority
Products 4 2 1 3
Price 4 2 1 3
Quality 4 2 3 1
Product Selection 3 4 2 1
Customer Service 4 3 1 2
Product Service 4 3 2 1
Reliability 3 4 2 1
Expertise 4 3 1 2
Image 3 4 1 2
Location 4 3 2 1
Layout 4 3 2 1
Appearance 4 2 3 1
Sales methods 3 2 1 4
Credit Policy 4 2 3 1
Availability 4 2 1 3
Management 4 3 2 1
Stability 3 2 1 4
Advertising 4 2 3 1
Step 4: Changes that I could do to improve the competitive position:
Realignment to better serve the shifting customer base
Investment in the e-commerce
Ensuring efficiency in the supply chain and management
Investing in better and reliable IT infrastructure
Graphical Representation