Once

Once

The Web site Amazon.com once aimed to be the world’s largest bookseller. Now the company offers a wide range of products and services to consumers, operating online retail storefronts for partners and developing and selling its own manufactured products (such as Kindle).

Can a company like Amazon.com have a strong business model but a weak strategy? Using the Internet, find the most recent annual report and peruse its main sections.

Based on your analysis of the report, respond to the following:

· How has the company’s strategy changed from the original generic strategy that was applied? 

· How would you describe the central elements of Amazon’s strategy?

· In your opinion, what elements are involved in implementing the following business strategies?

· A low-cost provider strategy

· Differentiation

· Diversification

· Market timing

Write your initial response in approximately 300 words. Apply APA standards to citation of sources.

Due Saturday 02/10/2018