Strategy Frameworks in Media Organizations

References

REQUIRED:

Chan-Olmsted, S. (2005). Competitive strategy for media firms : Strategic and brand management in changing media markets. Mahwah, N.J.: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=edsebk&AN=167406&site=eds-live&scope=site

For Resource-based summary

GRAYBEAL, G. M. (2009). Want young readers? all it takes is money, time, staff and space : A resource-based view of newspapers' strategies for luring kids and teens to news. Essachess, 2(1), 127. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=60259809&site=eds-live&scope=site

For social entrepreneurship summary:

Lawless, M. W. (2013). Entrepreneurial risk: Jordan baltimore and oyster digital media. Entrepreneurship: Theory and Practice, (5) doi:10.1111/j.1540-6520.2012.00527.x

OPTIONAL ARTICLES – BUT PREFER THEY BE INCORPORATED TO SUPPORT KEY POINTS

Hasenpusch, T. C., & Baumann, S. (2017). Strategic media venturing: Corporate venture capital approaches of TIME incumbents. JMM: The International Journal on Media Management, 19(1), 77-100. doi:10.1080/14241277.2017.1280040

Luke, B., & Verreynne, M. (2006). Exploring strategic entrepreneurship in the public sector. Qualitative Research in Accounting & Management, 3(1), 4. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=edb&AN=70440398&site=eds-live&scope=site