Globalization

ANSWER ALL QUESTIONS.

Remember: Questions may be based on any readings from the week, on lectures, or on video(s).

1. According to those interviewed in the film, what is “perception management” and how is this important to corporations? What kind of image do corporations need to advertise for themselves according to the documentary?

2. Locate on your own some print or televised examples of corporations advertising their “personality.” Identify ways in which corporations seek to establish their image of “trust” in your found examples.

3. Having read Watson’s article on McDonald’s in Hong Kong: Discuss two ‘things’ (these could be items, practices, uses, etc.) about McDonald’s in Hong Kong that are similar to the restaurant in the US; and discuss two things that are different from in the US.

4. What is indigenization or cultural re-appropriation? Give two examples of this from Watson’s description of McDonald’s in Hong Kong, and discuss how these are instances of indigenization or cultural re-appropriation.