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Slide 4 : Market Plan
Market research is the process of gathering information about my business's buyers’ personas, target audience, and customers to determine how viable and successful my product and service would be among these people. Market research give both qualitative and quantitative understanding of why our ideal customer would want to buy product. Marketing ideas and strategies that every must implement to increase traffic, improve conversion rate, and repeat purchases, hence paving the way for running a successful online business.
SLIDE 5 : Marketing strategies for online store:
Focus on brand: Creating a brand around product offerings can be extremely rewarding in the long term. Creating our brand could include: visual identity (logo, colors, fonts, design),Positioning (high end, luxury, eco-friendly, animal-friendly, vegan, natural - there are a ton of choices that you can pick from as your brand positioning),packaging design.
Create a great, eCommerce website: A clean, well-designed website looks professional and inspires confidence to shop .So I would like to Choose the eCommerce platform to build my website wisely.
Website is mobile-friendly: As more and more people switch to mobile devices for browsing and shopping online, it’s essential that our eCommerce store’s theme is responsive and works well on all mobile devices.
Navigation and search: Offering suggestive search, autocomplete search, faceted or filtered search, and other advanced search features can help customers find what they are looking for.
Showcase products with large images: presentation is the most crucial step to engaging visitors in an online store. High-quality product images ,Product descriptions and Great content always wins over the target audience and leads to high conversion for e-commerce.
Optimize for search engines: Search engine optimization should be a crucial pillar of online marketing plan. While planning out our SEO strategy, schedule most of our time for off-page optimization. It is best to follow an 80/20 plan here. 80% of the time should be spent on building backlinks and 20% on on-page SEO.
Leverage social media: Social media networks can act as a golden corridor for my commerce store to acquire targeted customers. More and more shoppers are using social media platforms to discover products and to get and share honest feedback,
Try selling on Instagram. Instagram is world's most rapidly growing social network with highly engaged audience that is great for selling fashion items, handmade goods, and products for home. Payments will be powered by PayPal; service does not take membership fees or sales commissions.
Start a blog : I would like to publish original, engaging content on our blog regularly. Tag the people i have referred to in blog while i share my blog on social media. The odds of people sharing an article in which they are tagged are notably high.
Using affiliate marketing: Affiliates are promoters of our product who earn commission on every sale that we make from the customers referred by them. Affiliate marketing can prove to be just as much profit as these retail giants. So, I would like to go ahead and find a few affiliates that would promote our online store.
SLIDE NO .6 SALE PROMOTION
Use emails :Email marketing forms the backbone of customer communications; Promotional emails are an easy way to engage and keep customers coming back to your store.
Enable easy checkout: Checkout processes can get complicated and involve several steps such as collecting mailing addresses, shipping or delivery address , payment related vital info including bank information or card info, invoice preparation, incentive deductions, newsletter delivery info, and finally, account creation for loyalty programs. Ideally, you should aim to have the simplest checkout possible to your customers.
Offer referral discounts: Referral discounts are the classic marketing tactics to promote my online store, especially to reach new customer.
Offer free shipping: There are plenty of studies that prove that online shoppers are four times more likely to buy if the online store offers free shipping.
Make it easy for your customers to track their orders: Enabling our customers to track their orders easily by sending proactive notifications about the status of their order is an excellent way of reducing the order delivery anxieties. And, doing this will give good results in eCommerce marketing efforts.
Communicating with customers: Collecting feedback and reviews from your customers can help you gain valuable insights about your products and generate social validation for other potential customer.
Slide7 : Importance of cloud computing in e-commerce.
Slide8 what is cloud computing
Cloud technology enables the reusability of IT resources for storing large databases, developing, and hosting complex applications, and expanding computational power and other services on demand. All modern cloud platforms offer partial or fully native support for a variety of bleeding-edge technologies. Our cloud implementation strategy consultants offer platform-specific knowledge during the assessment and implementation phase of digital transformation. Cloud infrastructure is improving organizational agility like never. Organizations now paying only for their hardware and software consumption and having the advantage of immediately available cloud services and latest technologies that can transform organizations digitally and help them innovate and thrive.
Slide 9 :Types of cloud computing services
The most common and widely adopted cloud computing services are Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS).
Infrastructure as a Service (IaaS):
IaaS is a cloud computing model where virtualized infrastructure is offered to, and managed for, businesses by external cloud providers. With IaaS, companies can outsource for storages, servers, data center space and cloud networking components connected through the internet, offering similar functionality as that of an on-premises infrastructure. Some examples of the wide usage of IaaS are automated, policy-driven operations such as backup, recovery, monitoring, clustering, internal networking, website hosting, etc. Some key players offering IaaS are Amazon EC2, Google Cloud Platform, Go Grid, Rackspace, Digital Ocean among others.
Platform as a Service (PaaS):
PaaS builds on IaaS. Here, cloud vendors deliver computing resources, both cloud software and hardware infrastructure components like middleware and operating systems, required to develop and test applications. The PaaS environment enables cloud users (accessing them via a webpage) to install and host data sets, development tools and business analytics applications, apart from building and maintaining necessary hardware. Some key players offering PaaS are Bluemix, Cloud Bees, Salesforce.com, Google App Engine, Heroku, AWS, Microsoft Azure, OpenShift, SAP and OpenShift.
Software as a Service (SaaS):
SaaS is special in that it incorporates both IaaS and Paas. Here, the cloud service provider delivers the entire software suite as a pay-per-use model. SaaS lets users easily access software applications -- such as emails -- over the internet. Most common examples of SaaS are Microsoft Office 360, AppDynamics, Adobe Creative Cloud, Google G Suite, Zoho, Salesforce, Marketo,
Slide10:Types of cloud deployments
There are three types of cloud deployments categorized based on an organization’s ability to manage and secure assets as well as business needs.
Public cloud:
Public cloud, in general, is SaaS services offered to users over the internet. It is the most economical option for users in which the service provider bears the expenses of bandwidth and infrastructure. It has limited configurations, and the cost is determined by usage capacity. Despite high reliability, lower costs, zero maintenance and on-demand scalability, the public cloud is not suitable for organizations operating with sensitive information as they must comply with stringent security regulations.
Private cloud:
As the name suggests, the private cloud is used by large organizations to build and manage their own data centers for specific business and IT needs. The private cloud provides more control over customizability, scalability, and flexibility, while improving security of assets and business operations. This sort of infrastructure can be built on premises or outsourced to a third-party service provider – either way, it has the ability to maintain the hardware and software environment over a private network solely for the owner. Large- and medium-scale financial enterprises and government agencies typically opt for private clouds.
Hybrid cloud:
Hybrid cloud is the combination of a private and public cloud, providing for more flexibility to businesses while having control over critical operations and assets, coupled with improved flexibility and cost efficiency. The hybrid cloud architecture enables companies to take advantage of the public cloud as and when necessary due to their easy workload migration. For instance, businesses can use the public cloud for running high-volume applications like emails, and utilize private clouds for sensitive assets like financials, data recovery, and during scheduled maintenance and rise in demand.
Slide 11 : benefits of cloud computing
Cloud computing offers plenty of benefits.
1. scalability: Cloud computing enables immediate scalability of infrastructure capacity depending on the business need.
2. accessibility: Cloud empowers enterprises to deploy their applications across the globe so they can service their customers at a fraction of the cost of a traditional brick-and-motor business
3. Increased speed and operational agility: If the business demand is more, the enterprise can turn up its computing capacity and IT resources availability with the click of a button.
4. Reduced expenditure: With the cloud, enterprises can focus on building their business rather than investing in hardware infrastructure and data centers that either remain idle, or underutilized.
5. Automatic updates/ patches: When enterprises deal with several different kinds of software, operating systems, and applications from various vendors for their everyday operations, they must have software and security updates rolled out from time to time. This is a very time-consuming process and the downtime for system maintenance means loss of productivity. A cloud service provider can take care of these automatically, saving time and manual effort on maintenance.
6. Disaster recovery: Making robust backup and disaster recovery crucial for business of all sizes. Cloud computing helps both large corporations and small enterprises save time and effort involved in this exercise
7. High security: Protecting sensitive, personally identifiable, and/ or financial information is a considerable challenge .Advanced cloud security features, reduced the risks of information loss and cyber stealth
8. Reduced carbon footprint: Cloud infrastructure significantly reduces power, IT infrastructure, and resource consumption by offering resources as per demand, thereby reducing e-waste
9. Flexibility: Irrespective of the device type and/ or global location, cloud offers vast flexibility and empowerment to businesses as well as to their employees
10. Enterprise collaboration: Centralized documentation control on cloud-based, file-sharing and social communication apps (like Slack, Yammer, etc.) offers better collaboration between teams, departments and employees seated in different time zones.
Slide12 Google Cloud Platform (GCP):
Offers a suite of public- and private-hosted cloud services for machine learning, Big Data analytics, app development, storage, networking, software development, security, and other computational infrastructure to companies globally.
SLIDE 13:Google cloud platform overview
Its services include IaaS (Cloud Engine), PaaS (Google App Engine), Google Cloud Storage and Google Container Engine (Dockers), Big Data processing (Google Cloud Dataproc), Google Cloud IoT Core, and AI Cloud Machine Learning Engine among others
Clearly, cloud will continue to evolve. Organizations, therefore, need a technology partner that is well-versed with the market, accurately understands the technology requirements of its clients, and takes complete ownership of helping them achieve their long-term business objectives.
Slide 14 : Compute Services
GCP provides a wide range of computing services such as:
· Google Compute Engine provides High-Performance and Highly Scalable VMs running in Google’s innovative data centers and worldwide fiber network, which boots quickly and comes with high-performance persistent and local disk options.
· Google App Engine serves as a platform used for building scalable web applications and IoT back ends.
· Google Cloud Container Registry is a private Docker repository that works with popular continuous delivery systems.
Slide 15: Big Data Services
· Big Query is a fully managed, low cost, a serverless data warehouse that scales with your storage and computing power needs.
· Cloud Dataflow is a fully managed service for transforming and enriching data.
· Cloud Dataproc is a fast, service in a simpler and more cost-efficient way.
· Cloud Pub/Sub is a serverless, large-scale, reliable, real-time messaging service that lets you communicate between independent applications.
· Cloud Data lab is an interactive notebook based on Jupiter created to explore, analyze, transform, and visualize data and build machine-learning models.
Slide 16 :Storage and Database Services
· Cloud Storage is a secure and available object storage system at low costs.
· Cloud SQL is a fully managed database service that easily lets you set up, maintain, manage, and administer relational MySQL in the cloud.
· Cloud Bigtable is a scalable NoSQL database service suitable for low-latency, high reliability, and high-throughput workloads.
· Cloud Datastore gives you an elastic, available document-oriented databases a service.
Slide 17 :Networking Services
Networking is one of the basics of Google Cloud Platform ,Services offered by Networking Services.
· Virtual Private Cloud(VPC) : connect and manage various GCP resources using the Google global network and isolate them from one another by using their VPC.
· Google Cloud Load Balancing :scale your applications quickly on Compute Engine according to your needs.
· Cloud Content Delivery Network (CDN) :accelerates content delivery for websites and applications
· Cloud Domain Naming System (DNS) is a scalable, reliable, programmable, and managed authoritative DNS service running on the same infrastructure as Google. Other cloud services. They provide services from basic to complex cloud services like ML, IoT, etc. Let
· Machine learning
· IoT(Internet of Things)