research paper

Running Head: RESEARCH 1

RESEARCH 2

Netflix

Eswari Kommuri

08/02/2020

Netflix is an entertainment company located in America, California, with its headquarters in Los Gatos. The company is a multibillion-dollar company that earns its income from the production of movies. The company has grown and established itself globally with its television services, film streaming, and distribution. They have a five-star rating. The quality of the company's services has been highly preferred by the fact that they are more appealing than those of the competitors. The company has successfully managed to offer streamline services that have paid membership in the entertainment industry. This has made over 183 million from all the countries it operates in the world.

The company has been able to leverage diversity into the industry through its TV series, documentaries, and feature films by providing them to diverse cultures of the world. The company has been providing its services with the use of different languages that people use in different regions aiming to merry the needs of the diverse market. The company has been gaining popularity as it has edged its competitors to the corner by providing video streaming services that top the market. The company has been leveraging technology in the provision and storage of its contents.

The customer database has been growing at high rates due to many consumers getting to like the company's services. This has seen the company grow the number of profits it makes as the interests increase with the increase in the number of consumers. The management of the organization is innovative as it has developed a strategy that handles digital innovations. The company applies big data in finding solutions to the industry's problems, like increasing the number of subscribers to deal with the competitors who offer similar services.

The article provides the content of the ways technological problems that come from complex systems can be solved creatively. The systems provided by the article differ greatly as the early forms are said to be content-based and collaborative filtering systems. The modern recommender system provided by the author is one of the systems that creatively solve the problems. The recommender systems are applied in the article to define the firm's future activities (Koutrika, 2018). The system is responsible for establishing and identifying the hurdles the firm will face in the days to come. The article uses the novel approach system in providing solutions that go beyond user consumption.

The article examines the paybacks and perils of investing in methodical expertise. The view of the two is when mining the customer data for business insights. The learners are called to develop a strategic position for the investment of Netflix Company in skill and its ordinal media corporate. The apprentices are needed to use data collected from Netflix in making the organization better through the leveraging of technology (Walker et al., 2017). The article needs the students to consider ways through which new shared enterprises and fluctuations to the conduit of the customer model that will permit Netflix to flourish. They should make sure that Netflix succeeds in the extremely reasonable numerical astronomical that many competitors occupy.

The first metric Of Netflix is its revenue growth, which has been increasing due to higher subscription prices and booming demand. This organization has been experiencing an increase in its annual sales that led to the increase. Its operating margin had increased as there was volatility when it faced short-term growth targets. The management of Netflix has missed its forecast severally by a wide margin but can maintain its profits in a steady way that illustrates the control over this metric. This led to its increase in the profit margin twice compared to the previous years. The third metric is the home market price, which has boosts since the users in the U.S have been paying more after each year. It is as a result of the immigration towards premium subscription and the hikes in prices. There has been competition from Disney and apple streaming services, which caused Netflix to avoid increasing their prices, thus use their major metric to monitor its pricing power. The organization leads globally in the industry of streaming services determined by the metric of ratings. Their rates have increased, which was also contributed by its TV series.

The data that matters to the executives of Netflix is the platforms being used to watch their streaming services, IP addresses, and the history of users' watch and search queries. They also collect the duration taken by their users to watch shows and interactions with customer service. The method used to collect such information is analytics, which helps them gain insight into their users. This method allows them to obtain quantitative information that will help make informed decisions, thus enhancing their services. The roles of these executives are to oversee the company, communicating, and managing the firm.

The regulatory for the Netflix Company is that it keeps the account of users safe by providing guidelines that control account information sharing. The company ensures that there are updates done for personal information to increase the security of the accounts. It also reduces certain use of personal information to provide security. It has secure policies for communication and management of accounts and maintains the clients' data for privacy purposes.

Netflix uses content strategy as their social media strategy. It centers on authenticity and interactions with people, and everything is sprinkled with humor and wit. Netflix knows what they are doing on their social media, and their primary strategy is entertaining their fans through TV movies and shows as well as through their social media content. It listens to their audience and creates knowledge that suits them. This company uses an email marketing strategy where it categorizes users into groups. Netflix then personalizes product recommendations and updates according to their preferences.

The cloud computing strategy for Netflix is that it has leveraged it for streaming services. The company has increased its video streaming services across the globe, facilitated by cloud computing leveraging. The video-on-demand services are now offered by the organization from the use of cloud computing. The company stores the consumer and its operational data in the cloud for easy access.

References

Burroughs, B. (2019). House of Netflix: Streaming media and digital lore. Popular Communication, 17(1), 1-17. Retrieved from https://www.tandfonline.com/doi/abs/10.1080/15405702.2017.1343948

Walker, R., Jeffery, M., So, L., Sriram, S., Nathanson, J., Ferreira, J., & Feldmeier, J. (2017). Netflix leading with data: The emergence of data-driven video. Kellogg School of Management Cases. Retrieved from https://www.emerald.com/insight/content/doi/10.1108/case.kellogg.2016.000232/full/