STRATEGIC MANAGEMENT
Running head: NELSON ENVIRONMENTAL GROUP 2
NELSON ENVIRONMENTAL GROUP 2
Nelson Environmental Group
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Social media
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A large number of populations is using different social media platforms which can increase the chances to create awareness around the globe. When we researched for the active presence of Nelson Environmental Remediation on social media, we noticed that the company is not active on social media. The company is on Facebook, Twitter, and LinkedIn. The company post their last posts on October 18, 2019, on Facebook and Twitter whereas the last post on LinkedIn was 3 weeks ago. Hence, the company is required to create an awareness of their business through social media. The company is required to be active on Facebook, Twitter, and LinkedIn. They must keep on posting their work, or videos regarding their accomplished tasks would help people to get know about the business and how it will benefit consumers. Following is some significant information regarding the number of people using different social media platforms (Statista, 2021): Instagram: 1.17 million users Facebook: 3.3 billion users Twitter: 329 million users LinkedIn: 774.61 million users These platforms are mainly used by the consumers where the company should not miss the opportunity to grasp their market and attract their consumers. YouTube is trending these days to grow the businesses. If we look at the company’s presence on the YouTube, then they have only one video on their channel which was posted 4 years ago. After that there is no video. Whereas we know we enjoy watching videos instead of reading material and other stuff. So, it is recommended that company should add some top videos of their business and also engage customers by sharing the previous customer’s experience. This would be helpful for the company to enhance their conversion rates.
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Content marketing
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Content marketing is another way for expanding a business and boosting awareness among locals. Client numbers, a larger customer base, more customer interest, and improved exposure would all result from publishing and selling content to targeted customers (Ghavami et. al., 2020). The company understands the requirements of his customers and, as a result, knows how to use and distribute helpful material to their targeted market. The large companies or brands use this strategy to increase sales, save costs as well as gain loyalty of customers.
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Print media
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Even though we live in a technologically sophisticated world, some customers still prefer print media such as newspapers, pamphlets, journals, and magazines. Print media will reach people who do not use social media. This will increase the company's visibility.
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Website development
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The company has a good website, but it is recommended that Mr. Nelson should add some more important information on their website. No doubt, the website has all necessary information regarding the services provided by the company. The whole process is precisely described on their website. However, the inclusion of anecdotes or call to action elements would be an excellent approach to expand the company. It is critical for the firm to connect with its customers through tales. Customers will become emotionally attached to the firm as a result of this. Furthermore, the tales will provide customers with a picture of the firm and express a purpose and value to consumers. Also, inclusion of podcasts can also be beneficial for the business to attract customers.
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SEO (Search Engine Optimization) |
Search engine optimization is a great strategy to enhance the online presence of the company. SEO will create more brand awareness on the search engines. While searching for your services such as ‘soil remediation’ on internet, if your company show up at first or second rank, people would like to go ahead with your services as the customers trust the sites shown on the beginning of the search pages. If you have a customer friendly website, it will bring more customers, create brand awareness, and enhance the conversion rates. An optimized website will provide numerous benefits to the company.
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Contact with factories and companies
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Another way to expand business is to make more contacts with the companies or factories who are prone to contaminated or are contaminated. Let them know about your services and how it will benefit the companies. Nelson Environmental Remediation could provide information on the process the company is using, how company has benefitted the other organizations with their services. The factories that are contaminated and are prone to contamination will look at the ways the company is providing services to their customers. The companies will understand and will like if they will be able to reuse the soil for further purposes.
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Networking and Growth worldwide
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In order to expand the business worldwide, company should go ahead first to Asian countries. The reason to move towards Asian countries is that the Asian countries such as India, Pakistan, Nepal, Singapore, China, and other countries use their land mostly for irrigation purposes. The irrigation has spoilt the land and environment to a large extent. Hence, it would be great opportunity for the company to grasp certain market over there. Moreover, the company should target high chemical producing countries also such as United States, Germany, Russia, India, Brazil etc. The company should make contacts in the other countries with those who have more networking in the particular country. This will help to reach to a large number of customers. Targeting market in these countries will provide a huge customer base and hence enhance the growth of business.
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References
Statista (2021, February 05). Facebook – Statistics & Facts (Worldwide). Statista. Retrieved 19 June 2021, from https://www-statista-com.ezproxy.myucwest.ca/topics/751/facebook/
Nelson Environmental Group
Nelson environmental group is a global head in its field and has achieved various projects in worse situations in the world. The group is among the topsoil remediation organization across the globe, and they have grown from small beginnings into a top performer in their industry. They are able to be involved in any soil remediation task in any part of the world. Nelson environmental remediation company is a contractor based in the western part of Canada with expertise in soil remediation and the preparation of polluted soils; restoration (Yao, Huang, An, Cheng & Wei, 2017). The company’s exceptional gadgets, thermal soil remediation structure is cheap, provides a foreseeable timeline, disregards accountability problems involved in a location, and leads to advantageous re-use soil. In addition, Nelson’s offers certainty to the customers in all the areas they operate globally. The company is popular globally for its skills in soil restoration by the use of standard temperature desorption via mobile restoration technology. The company has also collaborated with several partners to offer service to overseas markets.
SWOT Analysis
1. Strengths - Among the strengths that Nelson soil remediation ltd. has include a high level of client satisfaction through a dedicated client relationship. There is also a solid company portfolio that the company has invested heavily in that helps it expand its service provision in other countries. Nelson environmental group has automated its operation by introducing the mobile thermal soil remediation system that makes its services even more recommended. The company has means of establishing various revenue channels through the implementation of new projects like; water remediation, thermal procedure consulting, earthworks, and fired thermal desorption (Yu, Cai, Ren & Liu, 2016). There have also been various partnerships with other related organizations across the globe, helping it have a reliable and robust supply channel. In addition, the Nelson environmental group has a consistent and reliable source of raw materials. Whenever they explore fresher markets, there are superb performances because of high demand from the clients and a solid distribution channel.
1. Weaknesses -Weaknesses found in Nelson environmental groups are; low retention of employees, which impacts their resources, their inventory at regular intervals is high than that of their rival companies, and there is a need for the group to invest in the newest technological devices to deal with the changing trends. Finally, there are long-range gaps in service provision, which can encourage new competitors to tiptoe into the market while they experience limited success outside the primary operations.
1. Opportunities - There are new clients obtained from the company’s online platforms, thereby enabling them have access to the clients’ requirements. There is a lower inflation rate that will grow the market even stronger through dilution of the advantage of the rivals (Uhde, Hahn, Griess & Knoke, 2015). International agreements between various nations have enabled the Nelson environmental group to expand its services away from Canada to other countries as a result of the reduced tariffs, duties, taxes and increased profitability.
1. Threats - Among the risks facing this organization are the rising pay rates that pressure revenue creation, shortage of professional expertise and skilled labour, effects of currency fluctuation because of multiple country operations, and the new environmental policies under the 2016 Paris treaty. There is a risk of the company facing various lawsuits against them, and finally, operational environmental regulations vary in different countries.
Poter’s five forces key findings
Porter's five forces are an analytical model used in identifying the structure of the Nelson’s environmental group in order to determine their competitive approaches. This model is applicable in any supply chain segment, and it explains why nelson environmental group has varying profitability from their rival companies.
1. An enhanced level of industrial competition depicts that the influence of nelson environmental groups and other companies competing decreases and they can do anything to raise their profits.
1. Fresher and more entries in the market lead to company superiority decreasing (Juliana & Nyoman, 2019). Nelson environmental group, however, operates in a surrounding with fewer rivals.
1. The factor of seller superiority analysis how sellers execute their powers to raise prices of services. In essence, the lesser the sellers in the market, the more ability they have.
1. The poter's model fourth element is that of client power, which entails the clients possessing the power to bargain. The customers can also influence the prices of the services offered by the company, therefore, bringing them down.
1. The last element of this model is the risk of a substitute. This element states that services by a competitor can easily substitute their service provision, thus becoming a threat to the company's revenue.
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Porter’s five forces |
Power |
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High rivalry between similar companies |
High |
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New entries into markets |
Low |
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Supplier power |
High |
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Customer power |
Medium |
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Risk of substitute |
Low |
Change Readiness
The speedy element of change in the current competitive environment builds much pressure in an organization to implement changes so that they are able to meet the demands of the clients. Nelson's environmental group will therefore be forced with a need for establishing organizational change as a result.
1. Creating a sense of urgency - There will be several approaches employed for conducting the changes quickly and easily after assessing the readiness for the organization's transformation (Rusly, Sun & Corner, 2015). The employees in the nelson environmental group will have to implement the change through an effective surrounding in order to make the change implementable through an established sense of urgency.
1. Forming strong leading groups - These employees will be motivated if the evolution favors them and they believe in the transition. However, they will also require support and resources to conduct the change by being guided appropriately by powerful coalitions.
1. Creating visions and campaigns – Managers should offer clarity of how the future of the company will be different from the previous periods. It involves how the future will be realized through action plans connected to the vision of the company.
1. Develop a volunteer group – A significant change can be experienced if several stakeholders operate in a similar opportunity. They must be motivated towards a certain common direction.
1. Promote action by eradicating barriers – Eradicating barricades like poor management and procedures offers the ability significant to work and result to the changed desired.
1. Planning and creating goals - Change readiness should be characterized by long- and short-term goals by establishing proactive drills to effect the change (Kotter, 2021). These goals determine the progress of the change process.
1. General need for change by sustaining acceleration - Change readiness in the nelson environmental group encompasses employees' general need for change if it is regarded as possible and not so risky (Shah, Irani & Sharif, 2017). There should also be able structures that will accommodate the changes through effective communication in the change process.
1. Instituting new leadership - Of importance, the company should have a restructured leadership skill to effect the change. All of these elements exist in nelson environmental groups at all times, and if or not, they are established on and inspired by the outcomes of the change.
References
Kotter (2021). The 8-step process for leading change. https://www.kotterinc.com/8-steps-process-for-leading-change/
Rusly, F. H., Sun, P. Y. T., & Corner, J. L. (2015). Change readiness: creating understanding and capability for the knowledge acquisition process. Journal of Knowledge Management.
Shah, N., Irani, Z., & Sharif, A. M. (2017). Big data in an HR context: Exploring organizational change readiness, employee attitudes and behaviors. Journal of Business Research, 70, 366-378.
Uhde, B., Hahn, W. A., Griess, V. C., & Knoke, T. (2015). Hybrid MCDA methods to integrate multiple ecosystem services in forest management planning: a critical review. Environmental management, 56(2),
Yao, Y., Huang, G. H., An, C. J., Cheng, G. H., & Wei, J. (2017). Effects of freeze–thawing cycles on desorption behaviors of PAH-contaminated soil in the presence of a biosurfactant: a case study in western Canada. Environmental Science: Processes & Impacts, 19(6), 874-882.
Yu, F., Cai, F., Ren, J., & Liu, J. (2016). Island beach management strategy in China with different urbanization level–Take examples of Xiamen Island and Pingtan Island. Ocean & Coastal Management, 130, 328-339.