MT140_Unit1_Template.docx

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Competitive and Macroenvironment Factors

Student Name

Purdue University Global

Course

Instructor

Date

Competitive and Macroenvironment Factors

Introduction

In this section, you will introduce the topic and outline the main points of your paper.

Impact on (Insert your company name here)

Competitive Environment

Provide one example with supporting details of how each of the five competitive factors impacts your chosen company. Utilize your textbook and Hoover’s Company Records guide located in the Purdue University Global library.

Rivals

New competitors

Suppliers

Customers

Substitutes

Macroenvironment

Provide one example with supporting details of how each of the five macroenvironmental factors impacts your chosen company. Utilize your textbook and Hoover’s Company Records guide located in the Purdue University Global library.

Laws and politics

Economy

Technology

Demographics

Social factors

Conclusion

Wrap up your paper here. Please remember that this is a synopsis of your paper, and you should not add any additional information.

References

Bateman, T., & Konopaske, R. (2021). M: Management 2024 Release. McGraw-Hill Higher Education (US). https://purdueuniversityglobal.vitalsource.com/books/9781264209552