MARKET RESEARCH AND SEGMENTATION (SLP)

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This course is based on previous courses taken in the MSHA program.

In general, there will be no additional new readings, but rather the course will be based on the reading materials required in program core courses.

The program core courses are listed below. Please refer to the lists of readings as they appear on their respective course syllabus pages.

Again, these readings should refresh your memory on the course topics, and serve you in responding to the Case, SLP, and Discussion assignments.

In the modular Background materials pages, the instructor has identified the course readings most relevant to the Capstone modular topic(s). 

 

Module 1

Module 2

Module 3

Module 4

MHA506 - Health Care   System Organization

X

X

X

 

MHA507 - Health Care   Delivery Systems

X

X

X

 

MHM525 - Marketing in   Healthcare

X

 

 

 

MHM502 - Health Care   Finance

 

 

X

 

MHM514 - Health   Information Systems

 

 

 

X

MHM522 - Legal Aspects   of Health Administration

 

 

 

X