Research Assistance 4
Unit 4 [MT355]
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Unit 4 Assignment: Determining an Appropriate Research Design In this Assignment, you will be assessed based on the following outcome:
MT355-2: Discover an appropriate research design to address a market problem.
Marketing researchers are faced with making research design decisions on a regular basis. Developing the ability to determine an appropriate research design for a study is critical to the success of the research. Researchers must have a thorough understanding of the purpose of a research study before
making research design decisions. Using the Random Scenario Generator (RSG) you will provide an applicable research design for the
given situation. You will be prompted to select 1 of 3 options for each of the variables. Once you have selected from each variable category, the resulting scenario is to be the basis for your work on this Assignment. Each student’s scenario will be documented.
In this Assignment, you will compose a 1,000-words (4-5 pages, in addition to the title, reference, and appendix pages) informative essay paper using APA 6th edition style and format, in12-pt font, and
double-spaced. You will demonstrate your ability to choose a research design for a marketing research study using the following criteria:
● Conduct a literature review using secondary data to inform research design decision-making. ● Formulate hypotheses for a research study. ● Explain the independent and dependent variables for a research study.
● Determine an appropriate research design to address the problem. ● Conduct a marketing environmental scan. ● Explain why the research design was chosen. ● Compare the three basic types of research designs.
● Explain pros and cons of exploratory, descriptive, or causal research. ● Explain the appropriate data collection methods for a chosen research design. ● Use reasoning skills supported by a minimum of three peer-reviewed research resources to
substantiate your research design decision-making.
Review this tutorial on Searching for Information in the Library.
Directions for Submitting Your Assignment
Review the grading rubric below before beginning this Assignment. For additional help with writing an informative essay and APA 6th edition formatting, please visit the W riting Resources accessed through the Academic Success Center within the Academic Tools area of the course. Compose your
Assignment as a Microsoft® W ord® document and save it with your first name initial and last name (Example: JDeem-MT355 Assignment-Unit 4.docx). Submit your file by selecting the Unit 4 Assignment Dropbox by the end of the unit.
Unit 4 [MT355]
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MT355 Unit 4 Assignment: Determining an Appropriate Research Design Possible Points
Earned Points
Content, Focus, Use of Text/Outside Sources
Conducted a literature review using secondary data to inform research design decision-making.
4
Formulated hypotheses for a research study. 4
Explained the independent and dependent variables for a research study. 8
Determined an appropriate research design to address the problem. 8
Conducted a marketing environmental scan. 8
Explained why the research design was chosen. 4
Compared the three basic types of research designs. 4
Explained pros and cons of exploratory, descriptive, or causal research. 8
Explained the appropriate data collection methods for the chosen research
design. 8
Used reasoning skills supported by a minimum of three peer-reviewed
research resources to substantiate your research design decision-making. 4
Clarity / Organization You are expected to meet the following requirements with ease in a 300 level
course. Penalties will be calculated as a percentage up to 50% of the grade and will apply if the following criteria are not met.
Applied informative essay style. W riting style, grammar, and APA 6th edition formatting.
Applied proper APA 6th edition formatting style; including in-text citations, title page, and reference page.
No spelling and grammatical mistakes.
Used appropriate language related to the strategy theories, concepts, and
principles learned.
Professional use of abbreviations and acronyms.
Total Gross Assignment Score: 60
Late Penalty (-10% 1 week late, -20% for over one week. Prior approval
for any projects later than 2 weeks.)
Total