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Group 6 - Team Monsters
Company background m
A solely distribution energy drink holding company that contains no operating business.
Monster Energy drink holding company specialize in developing patented energy drink.
Objectives
Increase brand awareness among sports lovers and gamers while maintaining the consumption of product among athletes in order to acquire higher market share.
Enhance brand loyalty for example discount promotions.
Target Groups
Construction workers Male,18-34 Income $1,000-3,000
Active and fast paced lifestyle
Reducing anxiety
Watching sport matches and reading sport magazine
College students, freelancers Male/ Female, 18 - 34 years old Income $1,000-2,500
Enhance gaming performance
Participating in E-gaming competitions
Watching E-sport tournaments
Athletes Male/Female, 25-44 years old Income $4,600-10,000
Seeking excitement in life
Challenge themselves for satisfaction
Need to have high physical energy with muscle support
Stay awake,
Fulfill Their Dreams
in Extra Hours.
Insight
Brand Voice:
Inspiring
Engaging
Adventurous
Single Minded Thought:
Execution Requirement
5-hour energy flavors:
Berry, Blue Raspberry, Cool Mint Lemonade, Grape, Orange, Peach Mango, Sour Apple, and Strawberry Watermelon.
Starbucks Refreshers: Dragon Drink， Mango Dragonfruit，Mango Dragonfruit Lemonade，Strawberry Acai Lemonade，Very Berry Hibiscus Lemonade，Pink Drink，Strawberry Acai，Very Berry Hibiscus，Violet Drink，Blueberry Acai
Xyience Xenergy Drink:
Cherry Lime.Mango Guava.Frostberry Blast.Blue Pomegranate.Cran Razz.Fruit Punch.Tangerine.Melon Mayhem.
SAMBAZON Organic Amazon Energy Drink: Original Acai Berry, Acai Berry Passion Fruit
CytoSport Fast Twitch RTD: Blue Raspberry, Fruit Punch, Grape.
Limited Flavors
Various Flavors
Low Caffeine Level
High Caffeine Level
/Monster 160 for 16 oz 47
/5 hour energy 200 for 2 onz. (1600 for 16 onz) 8 flavour
s
/red bull 153 for 16 oz 16
/Rock star 160 for 16 29
Starbucks brand low - medium caffine level
/Zip fizz 100 for 16 oz 13
/Mountain dew 72 for 16 oz 30
Coca cola 152 for 16 oz
/Nos 160 for 16 7
/Amp energy drink 160 16 oz 8
/Nuun energy drink : 40 16 oz 32
/Blue frog energy drink 80 16 oz 2