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Module Three Activity Guidelines and Rubric.html

COM 229 Module Three Activity Guidelines and Rubric

Overview

Color and typography can not only increase audience engagement and visual appeal, but also influence the mood, tone, or message of your communications. For this activity, you will use Adobe Illustrator to create effective designs that showcase your understanding of color theory and typography selection.

Prompt

Use the basic functions and tools in Adobe Illustrator to create three illustrations that represent the moods listed below. Apply your understanding of typography, color theory, and elements and principles of design to help with your creations. Make sure to label each illustration with the mood it’s intended to convey.

Select three moods to illustrate. Examples of possible moods are:

• Happiness
• Anger
• Stress
• Peace
• Excitement

In addition to your illustrations, please provide a three- to five-sentence rationale for your design choices for each of your three illustrations. To guide your rationales, consider the following questions:

• How did color theory inform your color selections?
• How does the typography you selected help convey the mood?
• How did you use elements and principles of design in your illustration?

What to Submit

To complete this project, you must submit the following:

Illustrations Submit your illustrations as both a PDF and an AI file so that your instructor can view and grade them. Make sure to clearly include your name on your submission.

Rationales Submit your rationales as a 200- to 350-word (or a 2- to 3-paragraph) Microsoft Word document. Make sure to use APA-style citations and formatting, and use headings to identify which rationale corresponds to which illustration.

Supporting Materials

The following resource(s) may support your work on the project:

Shapiro Library Resource: Shapiro Library APA Style Guide As you create visuals, it’s essential that you provide credit for all images, videos, and text you use. Review this citation guide to learn how to properly cite text, images, and videos taken from other sources. This guide is intended to help you cite sources in APA style, avoid plagiarism, and search examples of APA style.

Template: Illustrator Template This template can be downloaded and opened using Adobe Illustrator to help you structure your activity. Please remember to upload your completed illustrations as a PDF and an AI file so that your instructor can view and grade them.

Module Three Activity Rubric

Criteria	Exemplary (100%)	Proficient (85%)	Needs Improvement (55%)	Not Evident (0%)	Value
Application of Color Theory	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Applies color in a way that conveys understanding of color theory and successfully expresses the selected moods	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include needing to select more appropriate colors to convey the selected mood(s) or revising the number of colors used in each illustration to be more effective	Does not attempt criterion	20
Application of Typography	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Applies typography in a way that conveys understanding of font styles, use, and selection, and successfully expresses the selected moods	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include needing to select more appropriate fonts to convey the selected mood(s) or revising the number of fonts used in each illustration to be more effective	Does not attempt criterion	20
Application of Elements and Principles of Design	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Applies elements and principles of design to create visually engaging illustrations that convey the selected moods	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include using elements or principles of design more purposefully or effectively in meeting task requirements	Does not attempt criterion	20
Design Rationales	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Explains how specific elements and principles of design, typography, and color theory were used in each illustration to convey the selected moods	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include needing to more clearly explain how color theory, typography considerations, or elements and principles of design were considered when developing the illustration, or how applications mentioned above effectively align to the selected moods	Does not attempt criterion	20
Use of Illustrator	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Uses functions of Illustrator appropriately to meet task requirements	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include needing to use more appropriate or efficient functions within Illustrator	Does not attempt criterion	10
Articulation of Response	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose	Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability	Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas	5
Citations and Attributions	Uses citations for ideas requiring attribution, with few or no minor errors	Uses citations for ideas requiring attribution, with consistent minor errors	Uses citations for ideas requiring attribution, with major errors	Does not use citations for ideas requiring attribution	5
Total:	100%