social media

Module Six Short Paper Guidelines and Rubric.html

Overview

Monitoring social media metrics can help communicators and strategists better understand what works and what doesn’t for their brand, content, strategy, and audience. This can help them improve future messages and revise their strategy to increase campaign and brand effectiveness online. In this assignment, you will identify and analyze metrics to explain what may have contributed to a post’s success or lack of success.

Prompt

Select one of the social media post pairings in the Metric Evaluation Posts PDF document. Then, identify and analyze the metrics being shown to explain what may have contributed to the posts’ success or lack of success.

Specifically, you must address the following rubric criteria:

• Metric Identification: Identify the metrics shown in your selected post and explain the information that these types of metrics generally provide.
• Metric Effectiveness: Describe how the metrics for each selected post help to evaluate the comparative effectiveness of each message.
• Recommendations for Revision: Based on your analysis, recommend content or strategy revisions to improve the effectiveness of one or both of your selected posts.
• Social Media Analytics: Recommend one social media analytic technique and a corresponding technology tool that would be helpful in monitoring the effectiveness of the revised post(s). Explain why each would be useful from a social-media-strategy perspective.

Guidelines for Submission

Submit this assignment as a Word document. It must be between 500 and 750 words in length. Sources should be cited according to APA style.

Module Six Short Paper Rubric

Criteria	Exemplary (100%)	Proficient (85%)	Needs Improvement (55%)	Not Evident (0%)	Value
Metric Identification	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Identifies the metrics shown in the selected post and explains the information that each type of metric identified generally provides	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing more thorough explanations of the identified metrics	Does not attempt criterion	15
Metric Effectiveness	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Describes how the metrics for each selected post help to evaluate the comparative effectiveness of each message	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing more evidence or explanation	Does not attempt criterion	30
Recommendations for Revision	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Recommends content or strategy revisions to improve the effectiveness of one or both of the selected posts, using supporting evidence	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include making recommendations that are more appropriately aligned with the platform or intent of the initial post or incorporating more appropriate supporting evidence to support the recommendations	Does not attempt criterion	20
Social Media Analytics	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Recommends at least one social media analytic technique and corresponding technology tool that would be helpful in monitoring the effectiveness of the revised post(s) and explains why each would be useful from a social-media-strategy perspective	Shows progress toward proficiency, but with errors or omissions; areas for improvement may include using more appropriate supporting evidence or selecting and explaining a social media analytic technique or tool that is more appropriately aligned to the platform and post	Does not attempt criterion	20
Articulation of Response	Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner	Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose	Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability	Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas	5
Citations and Attributions	Uses citations for ideas requiring attribution, with few or no minor errors	Uses citations for ideas requiring attribution, with consistent minor errors	Uses citations for ideas requiring attribution, with major errors	Does not use citations for ideas requiring attribution	10
Total:	100%