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ModuleSix-CertificationPrograminEventManagement.pdf

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CERTIFICATE PROGRAM IN EVENT MANAGEMENT

MODULE SIX

ADVANCED EVENT MANAGEMENT

INTERNATIONAL INSTITUTE OF EVENT MANAGEMENT

MODULE SIX: ADVANCED EVENT MANAGEMENT ................................... 4

TECHNOLOGY IN EVENT MANAGEMENT ............................................................................... 1

EVENT MARKETING AND SOCIAL MEDIA .............................................................................. 6

SUSTAINABLE EVENT MANAGEMENT ................................................................................... 9

STARTING AN EVENT MANAGEMENT BUSINESS .................................................................. 15

WEDDING PLANNING BUSINESS ........................................................................................ 25

MODULE SIX: ASSIGNMENTS ............................................................................................ 29

MODULE SIX: ADVANCED EVENT MANAGEMENT

WHENEVER YOU FIND YOURSELF ON THE SIDE OF THE MAJORITY, IT IS TIME TO REFORM - Mark Twain

Before the advent of social media, event communications meant just designating a

media contact person, developing a press release, and getting visibility in local

newspapers or magazines. These channels, though still important, are no longer

enough. Today’s event managers need to leverage social media to reach potential

attendees online and offline. The following section covers some of the key elements of

using online and social media in this new, connected world, for the purpose of

managing and marketing your events.

TECHNOLOGY IN EVENT MANAGEMENT

A successful online strategy begins with effective promotion through e-mail invitations,

automated online event registration, and integrated marketing efforts such as direct

mail, outbound phone calls, and an informative event website. Close integration of

offline and online communications is often identified as the primary means to event

success. E-mail invitations are the most economical communication channel and

undoubtedly play a more important role in attracting attendance than any other medium.

Online registrations can be managed with a host of registration services such as Event

Brite and 123Signup. Study a few of these services and choose one with the features

that meet your event’s needs.

PERSONALIZED COMMUNICATIONS

In a world where every individual expects personalized attention, custom e-mails and

other outreach can be a huge support for event-marketing efforts. Such outreach begins

with targeted and personalized messaging. Each

group of invitees should receive messages

tailored to its interests. Response rates for

generic invitations will be dramatically lower than

for invitations aimed at specific groups of

attendees, such as VIP clients, prospects,

charter members, and partners. There is a

variety of e-mail marketing tools and services

that can “mail merge” the event content and

make invitations seem like personal offers.

Personalization and focused messaging are the

hallmarks of a well-managed event and are now

considered fundamental marketing practices that

are crucial to success.

E-MAIL-BASED MARKETING

A campaign’s success may be effectively monitored by tracking the status of invitations.

Invitation response rates and "bounce rates" (undelivered invitations) offer valuable

CONSIDER THIS..

In a world where every

individual expects

personalized attention,

custom e-mails and other

outreach can be a huge

support for event-marketing

efforts. Such outreach

begins with targeted and

personalized messaging.

insight for campaign effectiveness. Begin by tracking response rates on a weekly basis,

shifting to daily tracking as the event grows near. E-mail invitations are probably the

easiest way of overseeing campaigns. They provide real-time invitation status and

criteria for planning the next course of action. For instance, if response rates are

tracking below what was expected at a certain time (say four weeks before an event),

the event manager can instantly take action and work with the marketing team to boost

response and registration rates. Use the right tool for the purpose: a good marketing

tool not only helps an event manager co-ordinate event promotion campaigns but also

tracks response rates with real-time reporting, recognizes bad contact data, and filters

bounced e-mails from the contact list.

EVENT REGISTRATIONS AND PAYMENT

Manual event registration and payment processing take so much time and energy that it

is far better to handle these tasks online. Attendees can pay event fees securely during

the online registration process and the funds are automatically deposited into the

designated bank account. With online registrations, the event staff do not have to

handle credit cards, verify payment receipts, manually enter attendee information, or

deal with sensitive issues such as unavailable funds. Attendees and planners alike can

track their finances instantly, and refunds can be issued without a hassle. Remember to

state refund policies clearly in the registration process so that attendees have the

necessary information up front, with no room for ambiguity.

MANAGING DATA AND LOGISTICS

The key to efficiency is automation of all administrative tasks. Take an inventory of all

such tasks: data entry, stuffing envelopes, manual payment processing, creating reports

manually, completing telephone registrations, telephone surveying, and other jobs that

consume a lot of time and resources. Look into software and online services that can

automate all of these tedious functions, allow you to manage multiple events, and leave

you freer to focus on strategic responsibilities. Begin by collecting all event information

and data in one place. There are many online applications and services (such as

Google Docs) that can help you store, manage, and share event documentation with the

broader team. Store travel and housing information in an event-management system to

track attendee arrivals and departures, arrange modes of transportation, assess

additional needs in real time, manage hotel-room blocks, communicate with hoteliers

and transportation vendors, and provide complete event agendas and itineraries for

every attendee. An all-encompassing travel- and agenda-management plan will ensure

that your event stays on budget, and the customized treatment will leave a great

impression on all concerned.

POST-EVENT MARKETING AND MEASURING RESULTS

Only by issuing a post-event survey to attendees can you quantify their perception of an

event. Use the data collected to improve your next event, whose attendees will notice

that their needs have been met and their opinions heeded. Maintain your relationship

with attendees through such communications as opt-in e-mail newsletters. Measure all

aspects of event performance, from attendance to revenue. For continued success, it is

critical to collect and analyze data on attendance, attrition rates, payments,

cancellations, refunds, and return on investment. Compare metrics across multiple

events to determine trends among your attendees. Cross-reporting can highlight areas

of improvement.

EVENT MARKETING AND SOCIAL MEDIA

WEBSITE AND SOCIAL NETWORKS

No event today is complete without a compelling web site. A well-designed website can

be a critical resource, covering all aspects of the event, including basic information,

agenda, speakers and panelists, registration, and online payment. There are many

options for creating a website, ranging from easy-to-use tools such as weebly.com to

hiring a professional web designer and a hosting provider to create and manage the

website.

http://weebly.com/

A website provides flexibility in marketing an event, allowing information to be changed

and updated as needed. You can also create a Facebook fan page that promotes the

event. If your customer or organization already has a presence on Facebook, create an

event on their existing page and send invitations to all “fans” that are subscribed. The

event website and Facebook page are excellent vehicles for marketing initiatives to

promote registration and attendance, such as early-bird discounts, group rates, and

promotion codes. Online registration systems can offer much more than simple web

forms that collect data through e-mail or Excel. These systems can prepopulate

attendee data into registration forms and provide a

simple three-click registration process proven to

increase response rates dramatically. A website can

also disseminate pre-event surveys that seek to

understand attendees’ motivation and determine how

their goals can best be achieved. Assessing attendee

expectations provides the customized information

necessary to execute a top-quality event. Ask

attendees about their organization, what topics they

would like the keynote speaker to discuss, what they

would like to gain from the event, what food allergies

they have, etc.

CONSIDER THIS..

The event website and

Facebook page are

excellent vehicles for

marketing initiatives to

promote registration and

attendance, such as early-

bird discounts, group rates,

and promotion codes.

USING SOCIAL MEDIA AT THE EVENT

Popular social-network services such as Twitter and Facebook can create a whole new

level of engagement with your attendees. If space permits, create a “blogger’s hub” at

the event. Make it your goal to have bloggers and “tweeps” (people sending “tweets” via

Twitter) interacting with virtual attendees. Provide journalists with a place to take notes

and create new blog posts. Such interactions can boost the visibility of your conference

topic and give leading bloggers and “tweeps” the ability to share their insights, thoughts,

and opinion in real time. Provide plenty of electrical outlets for the bloggers’ laptops,

each of which will need its own power connection.

Ensure that your blogger’s hub has ample Wi-Fi access (you may need to purchase

additional access to ensure adequate bandwidth) and offer small cocktail tables, seats,

and lighting. Alternatively, you can set up a Twitter kiosk in foyer and tradeshow areas.

Using LCD projectors, laptops connected to the Internet and Twitter, and large screens,

project the Twitter stream with your hashtag for all to see. You can also have staff

stationed at the kiosk to teach attendees how to use Twitter.

SUSTAINABLE EVENT MANAGEMENT

INTRODUCTION

The current focus on the environment and sustainability makes it important for every

progressive event manager to implement green meetings policies. A well-executed

strategy will improve sustainable performance, reduce carbon emissions and waste,

and improve the resource efficiency of the entire event-supply chain. It also presents

opportunities for more efficient planning and encourages the reuse of equipment and

infrastructure.

As organizations rapidly develop their sustainability commitment and programs, there is

a growing need for planners and suppliers to produce sustainability reports for their

meetings and events. Initiatives such as the Carbon Disclosure Project, the United

Nations Global Compact, and the Global Reporting Initiative are accelerating this trend,

requiring participating organizations to be more transparent and accountable by

providing their stakeholders and shareholders with better information.

Make sure to involve your attendees in sustainability. Sharing such information not only

demonstrates your commitment to greening your events; it also serves to raise

awareness. Attendees will share this information with others and be more aware of

green choices the next time they travel or attend an event. The sections below can help

create a foundation for environmentally friendly meeting management:

NONTRADITIONAL MEETINGS

Traditionally, conference attendees travel to the event site. Emissions from flights and

ground transportation add up quickly. While there are benefits to having all attendees in

the same location, today’s technology makes it possible to hold a meeting without

requiring attendees to travel.

Think about whether all attendees must be at the same location or whether such

technologies as video teleconferencing, which allows online face-to-face interactions,

can be used to reduce the emissions generated by attendance.

TRAVEL GREENER

It’s ideal to plan events near a major airport hub that is connected to public

transportation. Airport hubs offer the opportunity for more nonstop flights than smaller

airports, resulting in fewer emissions than multi-stop itineraries. Airports that are

connected to public transportation offer a green and inexpensive way for attendees to

travel to the event site. If public transit is not available, provide shuttle buses (preferably

hybrid-electric or alternative-fuel vehicles) for attendee transport to the event site.

“GREEN” FACILITIES

Hotels and conference centers use enormous amounts of water and energy in their

everyday operations. By choosing a facility that uses energy- and water-saving

technologies, you can make your meetings greener. Linen-reuse programs reduce

energy and water consumption by reducing the number of laundry loads a hotel runs

each day. Conduct your own research into the hotel or conference center you plan to

use. As an example, Marriott’s global Linen Reuse Program saves an average of 11 to

17 percent on the hot-water and sewer costs of laundering operations at each hotel per

year. The ENERGY STAR for Hospitality Program reports incredible savings by their

member hotels.

When it joined the ENERGY STAR program, Columbus Hospitality Group, began a

complete renovation with the goal of making its hotels as energy efficient as possible.

The improvements have already increased the hotels’ energy performance and saved

more than $30,000 in energy bills and reduced maintenance costs. Meanwhile, the W

Hotel in Dallas, a 33-story property with 251 guest rooms and 144 luxury residences,

installed low-flow faucets, showerheads, and toilets in all rooms. These efforts,

combined with the hotel’s linen reuse program, save the hotel 6,410 gallons of water

each day.

PROVIDE RECYCLING OPTIONS

Choose hotels and conference centers with established recycling programs to ensure

that attendees have accessible recycling options. Find out what items can be recycled

at the facilities under consideration for the event.

Ask about recycling for paper, plastic, metal, and glass. Find out where the recycling

collection bins are located; bins in the halls adjacent to meeting rooms will maximize the

recycling rate.

Event managers can also help—and save money—by collecting badges from attendees

at the end of the conference for reuse at another event. Reusable serving dishes and

utensils eliminate a great amount of waste. Polystyrene serving items are made from

petroleum, are not easily recycled, and are a common source of marine debris. Some

paper cups can be composted, but more often they end up in the waste stream. By

using ceramic food and beverage containers and reusable utensils and table linens,

planners can reduce the waste their events generate.

USE TECHNOLOGY

Meetings can generate an enormous amount of paper, from registration forms to

handouts and publications. Today’s technology offers many options for requesting and

providing information electronically in a safe and secure manner. Here are some ideas:

 Collect registration forms through the event’s web site.

 Collect submissions of presentation abstracts online.

 Post draft and final agendas on the event web site.

 E-mail marketing documents instead of

sending hard copies.

 Post event proceedings online.

Avoiding printing entirely is not an option for

some events. When the printing of documents

and publications is necessary, use double-

sided printing, vegetable-based inks, and

recycled-content paper. E.O. 13423 requires

federal agencies to use paper containing at

least 30 percent postconsumer fiber.

BUY LOCAL

Make sure that your suppliers use vendors who work with locally grown food whenever

possible, thereby decreasing greenhouse-gas emissions from the transportation of food.

Sourcing local food for events also supports the local economy. In order to reduce

waste, donate untouched leftovers to a local shelter or food pantry.

CONSIDER THIS..

Meetings can generate an

enormous amount of paper,

from registration forms to

handouts and publications.

Today’s technology offers

many options for requesting

and providing information

electronically in a safe and

secure manner.

STARTING AN EVENT MANAGEMENT BUSINESS

Starting a business can be just as exciting as it is intimidating. Though it is great to feel

that “you’re your own boss,” there is really only one boss to work for and who pays the

bills: the customer!

UNDERSTAND YOUR MARKET

Before you take the leap of starting your own business, learn all about the target

customer you have in mind. A good approach is to get experience by working on a few

events first. Get a job or internship as an event manager with a local event-

management company before starting your own firm. You can also seek out an

experienced event-planning professional to act as your mentor, offering to work under

him or her for free while learning the ropes of the business.

ABOUT LEGAL ENTITIES

It is easy to register a company these days by using the services of such online

business-entity registration companies as BizFilings, LegalFilings and LegalZoom. In

the United States there are many forms of legal entities, and your specific needs will

guide you in your choice. No one type works best in every situation. Always consult a

lawyer and an accountant to understand the legal and financial ramifications of each.

The following is a brief overview of some types of legal entities.

SOLE PROPRIETORSHIP

The sole proprietorship is the simplest, least-regulated, and most common form of

business organization. For legal and tax purposes the individual owner is the business.

Sole proprietorship provides no protection from liability; the liabilities and profits are

personal to the owner.

GENERAL PARTNERSHIP

A general partnership is an association of two or more persons, the general partners,

who carry on a business for profit as co-owners. The existence of a profit motive is

essential. No filing or other registration with the secretary of state is required.

LIMITED PARTNERSHIP

A limited partnership is composed of general partners and limited partners. The defining

characteristic of a limited partnership is that limited partners can invest capital in the

business and take a share of the profits without becoming personally liable for

partnership debts and obligations.

CORPORATION

A corporation is a legal entity that is separate from its owners, the shareholders. It is

formed by filing certain documents with the secretary of state and taking other actions

required by law. A corporation may have perpetual existence, meaning that it continues

to exist regardless of the status of the individual shareholders.

LIMITED-LIABILITY COMPANY

The limited-liability company (LLC) is a business entity organized under state law that

offers the limited liability of a corporation along with the possibility of "pass-through"

taxation, unless it elects corporate treatment for federal tax purposes. Therefore, an

LLC is a cross between a partnership and a corporation. An LLC is owned by one or

more interest holders called "members," any of whom can exercise management rights.

However, an LLC also allows the members to designate specific managers who may or

may not be members, as is done in many corporations. Like a corporation, an LLC has

the advantage of "perpetual" existence—its business operations can continue despite

the death of someone who owns a business interest. Ownership interests are

transferred easily from one member to another.

IDENTIFY YOUR CUSTOMER

The first key to success for any business is to have a clear understanding of its target

customer. Decide on your target market—businesses, individuals, corporations, social

groups, non-profits, etc.—and gain a deep understanding of the needs and

requirements of this group. The greatest challenge is getting your first few clients. If this

is proving difficult, offer your free services to non-profits, friends, family, and

acquaintances in exchange for referrals or testimonials, which could lead to paying

clients.

STARTUP COSTS

How much money will you need to start your

event-planning business? The exact budget

will depend on the cost of living in the area

your business serves and whether you work

from home or rent office space. It will also

depend, to a lesser degree, on your own tastes

and lifestyle choices. Keep in mind that while

working from home will keep your costs low,

you can't start any but the smallest event-

planning business on a shoestring. The table

below lists the start-up costs for two typical event-planning services. The first business

is home based and has no employees. The high-end business occupies 500 square feet

of office space and employs a full-time junior planner and a part-time bookkeeper in

addition to the owner/manager, as well as temporary employees who handle clerical

work and who may help prepare for various events. Both owners will derive their income

from pretax, net profit. Annually, these businesses should gross $78,000 and $185,000,

respectively. Remember, these are simply guidelines in terms of costs and gross

revenue. The actual numbers may dramatically vary, based on your location and the

CONSIDER THIS..

Keep in mind that while

working from home will

keep your costs low, you

can't start any but the

smallest event-planning

business on a shoestring.

available market. It is prudent to survey similar services businesses in your area and

use your own judgment in calculating the available opportunity.

Startup Expenses Low High Rent $0 $2,500 Equipment $3,000 $15,500 Inventory $0 $500 Licenses and Fees $250 $500 Communications $100 $250 Payroll $0 $4,000 Advertising/Promotion $500 $2,000 Legal Fees & Accounting $650 $1,500 Insurance $800 $1,700 Miscellaneous $750 $1,500

DIFFERENTIATING YOUR BUSINESS

A successful business must focus on the exact value add the business has over

competing services. It is always easy to start by offering a lower price, but this is rarely

an advantage in the long term. Consider the following tools that can help differentiate

your business from the competition, all of them having the common thread of leading to

a satisfied customer.

RESEARCH

The best way to add value is to do your homework. For a business focusing on

corporate events, research may mean making sure there's a demand for corporate

event management by conducting surveys, interviews, or focus groups with businesses.

If you're new to the event-planning industry, research will also mean learning all you can

about vendors and suppliers, or talking to other planners who have produced events

similar to your areas of interest. You may find yourself reading up on customs and

etiquette, especially if you're unfamiliar with a particular type of event. Whatever kind of

event you're planning, research should include asking your client a lot of questions and

writing down the answers.

CREATIVITY

Your creativity comes most into play in the design phase of event planning, during

which you sketch out the overall "feel" and "look" of the event. This is the time to

brainstorm, either by yourself or with your employees. It's also the time to pull out and

look through your “idea” file. Don't forget to consult your notebook for the client's

answers to you questions in the research phase. These responses, especially those

regarding the event budget, will help you thoroughly check each idea for feasibility,

preferably before suggesting it to the client.

COMMUNICATION

An event manager must keep all stakeholders on the same wavelength, and good

communication skills are the keys to success. Be a good listener and make sure not

only that all the parties involved (customer, attendees, and vendors) are clear about

what's expected of them, but also that you're hearing and understanding their opinions

and concerns. The goal is to end up with a client who will shout your praises from the

rooftops, providing free, word-of-mouth advertising by recommending you to others.

PRICING YOUR SERVICES

The goal in pricing a service is to mark up your labor and material costs sufficiently to

cover overhead expenses and generate an acceptable profit. First-time business

owners often fail because they unknowingly price their services too low. If you're just

starting out in the industry, it's reasonable to charge less for your planning services than

more experienced professionals.

Event managers price their fees for service (the total cost to the client) using a "cost-

plus" method. They contract out the labor, supplies, and materials involved in producing

an event and charge their clients a service fee of about 10 to 20 percent of the total cost

of the event, with 15 percent being a rough average. Fees are typically determined by

two factors:

SEGMENT

Social events have a different fee structure from corporate events. In the social-events

industry, planners typically receive a fee for their services plus a percentage of some or

all vendor fees. The two income streams produce enough revenue for a profit. In the

corporate-events industry, however, planners typically charge a fee for their services

plus a handling charge for each item they contract. For example, a planner buys flowers

from a florist, marks them up (usually 15 percent), and charges that amount to the

client. Another possibility is a flat fee or "project fee," often used when the event is large

and the corporation wants to be given a "not-to-exceed" figure.

LOCATION

Fees are higher in the northeastern United States, for example, than in the Southeast.

This difference reflects the variation in cost of living. Areas of the country that have well-

defined on- and off-seasons base their prices partly on the current season.

MARKETING

The first instinct of event planners is to spend hundreds of dollars on traditional

marketing—big ads in business magazines, in the yellow pages, and even on local TV

stations. These “mass-market” campaigns, however, can be costly and largely

ineffective. Remember that a marketing campaign targeted at everyone usually attracts

no one.

Spend time understanding which segment you want to focus on first, and then find

opportunities for putting your name in front of this group. Your potential customers need

to see what you do and who you are. Networking can accomplish this in two ways. If

people have met you and know what services you offer, they may refer business to you

or use your service themselves. Furthermore, networking with hotels, caterers, and

other service providers will acquaint you with people whose services you may need.

Although networking and word of mouth are the most common industry strategies for

acquiring clients, traditional forms of advertising do have their uses. A distinctive card or

brochure sent to a mailing list or to local businesses may attract new clients. A small ad

in a local business magazine can help build name recognition. A website and Facebook

page allow you to attract customers unresponsive to other media.

WEDDING PLANNING BUSINESS

The most important factor in a successful wedding planning business is the passion to

engage with people at a personal level. This

business can be extremely rewarding if you

have the right temperament, but do not

underestimate the physical and emotional

stress that is part of managing weddings. The

best way to determine if this business is the

right fit for your personality is to assisting in

planning a wedding for a friend, relative or an

acquaintance. If you enjoy doing it for free, this

is probably the right business and career path

for you.

APPRENTICESHIP

A good wedding planner must be able to anticipate events and plan every detail of the

wedding. It takes time to reach the level of knowledge needed to plan and execute

CONSIDER THIS..

Consider learning the

profession by working for

someone else at first. Find

a seasoned consultant and

offer to work for him or her,

for free if necessary.

creative and well-managed weddings. Consider learning the profession by working for

someone else at first. Find a seasoned consultant and offer to work for them as an

internship or for free, if necessary. Another way is to work closely with people involved

in the business—caterers, bridal designers, and other professionals in the field. This will

give you a clearer view of the industry and some experience before you take the reins of

your own business. You can always go solo once you have developed your skills.

BUILD GOODWILL

Build a portfolio of satisfied clients. The wedding planning business is built on

reputation. Potential clients will want to see your credentials and record of

accomplishment in managing and organizing weddings. To begin a portfolio of your

work, organize weddings for family and friends. Be sure to get pictures from the

photographer and a recommendation from the bride.

STAYING ON TOP

Read magazines to keep abreast of the ins and outs of wedding protocol. You should

also study wedding and reception decorations, starting with flowers. Catch up on the

latest trends on wedding attire. Take time to attend other weddings in order to glean

ideas for your business and to learn the mistakes you must avoid. Attending bridal

shows is also useful. Be sure to collect your ideas in a notebook.

BUILD A NETWORK

Establish a network of suppliers that you can rely on. Research the vendors providing

food, beverages, entertainment, clothing, and supplies for weddings in your region. It is

important to know who is available and what they charge, and to be acquainted with

their reputations. Establish relationships with your potential suppliers and negotiate for

the best possible price.

PEOPLE MANAGEMENT

Strive to improve your people management skills. The wedding planning business is

people intensive: your success will greatly depend on how well you work with your

clients. People management is a ‘soft skill’ – some are naturally good at it. The key

attributes of a good ‘people person’ are:

 Listening skills: Listen with empathy and an intent to understand

 Attention to detail: Pay full attention to the minutest of details as the little things

sometimes matter the most

 Engaging your clients: Asking insightful questions is a sure way of engaging your

clients in a productive and motivating manner

 Managing conflict: Knowing the pulse of the people you are working with and

anticipating conflicts is key to successful conflict management

END OF MODULE SIX

MODULE SIX: ASSIGNMENTS

INSTRUCTIONS

 The objective of these Assignments is to demonstrate a good understanding of

concepts presented in this Module.

 Complete these assignments by preparing your responses to the tasks

described below.

 A maximum of 100 points can be earned by completing all Assignments

 The minimum passing score is 70 points. If you are graded with less than 70

points, the Assignments must be revised and re-submitted.

 Email your Assignments to faculty@ii-em.org

 Include your Full Name, contact email address and attach the completed

assignment documents (MS word format ).

ASSIGNMENT 1 – 40 POINTS

Prepare a written plan for an event management business in about approximately 1000

words. The business plan should be comprehensive and detailed including at a

minimum the following information:

 Describe briefly what segment you wish to target such as social or corporate

events (10 points)

mailto:faculty@ii-em.org

 Describe the company structure you will use and why (5 points)

 List your potential customers and estimate the business opportunity (5 points)

 List your competitors and describe one of them (5 points)

 Outline your sales plan and how you will reach your customers. (10 points)

 Describe your pricing strategy on how you will price your services. (5 points)

ASSIGNMENT 2 – 40 POINTS

A non-profit corporation is inviting proposals for their annual employee meeting in San

Francisco, CA. This year, they are investigating opportunities to reduce waste and plan

a ‘greener’ meeting. Prepare a proposal of your recommendations to achieve their

objective of a ‘green event’ in approximately of 1500 words using the following

guidelines:

 Recommend a hotel or facility that has taken steps to be environmentally friendly

(10 points)

 Suggest a catering service that uses local or organic produce (10 points)

 Ideas on how to reduce energy usage (10 points)

 Describe recycling options (10 points)

ASSIGNMENT 3 – 20 POINTS

Briefly describe in about approximately 500 words, how you would create an event on

Facebook. Use the following guidelines:

 Create an account with Facebook (if you do not have one already). Log in to the

Facebook home page. Select "My Events" from the navigation menu. You will be

taken to a page with all the events you are currently planning to attend.

 Click on the "Create Event" button to create a fictitious event. Complete all the

details about your event, including the time and place. Choose the level of

access to your event.

 Upload a photo that represents the event. Invite guests by selecting your friends

on Facebook and other users to attend your event. Do not send the invite to your

friends since this is only a practice event.