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Module One Blog: Final Project Review

The company that I chose for final project is Apple Inc. Many consumers know Apple as the company that made their laptop, their phone or maybe even the watch on their wrist.  But with the unfortunate loss of Steve Jobs, the company began slowly began normalizing themselves within the market.  While the consumer demand for the newest iPhones are always competitively high, their focus on simultaneously creating cutting-edge products has declined significantly Overall, given the innovative success and financial stability of the company, Apple has a great opportunity to focus their efforts on developing a product that brings them back into the world of innovation.

I am proposing that Apple launches a new product concept that combines both their visually appealing designs and their use of information technology.  The product is called the ISenior bracelet it will the person’s family members know where they are and if they help from ambulance. Any senior citizen can follow the initial setup of the device, if they need to they can get a family member to help and then securely login to their most private accounts or devices, without the worry of online hacking.  For example, an individual can open their computer or phone and place their fingers on the mousepad for a few short seconds and the ISenior will transmit a distinct pattern of electromagnetic signals through the wrist to the individual’s fingers, unlocking the laptop.

The human body receives small electromagnetic waves every day, while using our cell phones to use the microwave.  Furthermore, the waves that would travel through the body for this technology, would be completely harmless to people of any age.  I think that the iSenior would be of great benefit in today’s world, because it will help a family member feel butter if they know where their family member is. Although the ISenior would contain an individual’s health information for if they need to go to the hospital if they cannot talk for any reason. This technological innovation would allow for a significantly higher level of security because of the medical records that it will have the bracelet.

In the overall aspect of the marketing process, I first want to define the problem or issue that led me to suggest my product to Apple.  Although Apple’s sales are still staggering compared to other technological companies within their competitive environment, many consumers have articulated that the company has become less innovative and exciting. To resolve the problem, I am proposing a research objective, in which Apple explores their markets reaction to a new product offering.  The research objective will provide the company’s marketing team and management with relevant, helpful and unbiased knowledge, which can then be utilized to determine if the proposed solution will be effective.  As for the research design proposal, I suggest that we focus on utilizing exploratory research, to gain a better understanding of the consumer’s perception regarding Apple’s lack of innovative and creative products. I am proposing two methods of primary research, which include:

One is a focus Groups – Conducting several focus groups, wherein we form small groups of people and provide each group with a guide.  The guide will provide relevant conversation questions, allowing participants to provide original and spontaneous responses. Second is a Survey – The survey will be sent out to a sample of consumers that represent Apple’s target market. It will contain questions that determine what type of products consumers expected to see Apple release in the last three years and what products they hope the company will develop in the near future.