Diversity audience short answer

Module Four Journal Guidelines and Rubric.html

Overview

Audiences must be analyzed in terms of several characteristics, and culture is one of them. However, a target audience can include more than one culture or variations within a single culture. Across the United States and around the world, other characteristics, such as demographics (for example, age, gender, and median salary) may lead to multiple interpretations of the same message.

Prompt

You’re in charge of marketing a new morning talk show on a popular Spanish-language television network, and you are in the process of defining the target audience. Write a journal assignment describing why it’s important to understand diverse audience cultures when defining target audiences and messages.

Next, identify at least two strategies to ensure that the target audience and message you create to promote the new Spanish talk show are informed by an accurate understanding of diverse audience cultures.

Use the module resources as appropriate to support your stance in this assignment.

Specifically, you must address the following rubric criteria:

• Identify the reasons why you should factor in diverse audience cultures when creating target audiences.
• Propose two strategies to ensure that the target audience creation is informed by an understanding of diverse audience cultures.

Guidelines for Submission

This assignment must be 150 to 300 words in length and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.

Module Four Journal Rubric

Criteria	Proficient (100%)	Needs Improvement (85%)	Not Evident (0%)	Value
Diverse Cultures in Target Audiences	Identifies one or more reasons for factoring diverse audience cultures in the creation of target audiences	Shows progress toward proficiency, but with errors or omissions	Does not attempt criterion	30
Strategies for Diversity in Target Audience Creation	Proposes two or more strategies to ensure that target audience creation is informed by an understanding of diverse audience cultures	Shows progress toward proficiency, but with errors or omissions	Does not attempt criterion	45
Articulation of Response	Clearly conveys meaning with correct grammar, sentence structure, and spelling	Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling	Submission has critical errors in grammar, sentence structure, and spelling	15
Citation/Attributions	Uses citations for ideas requiring attribution, but citations may contain with consistent minor errors	Uses citations for ideas requiring attribution, with major errors	Does not use citations for ideas requiring attribution	10
Total:	100%