by Guangting Wang
Twenty years ago which is 2000, most stores still used the traditional storefront model. Customers come to the store to choose their favorite products, check out, and go home. This traditional business model has lasted for hundreds of years, but this time, the emergence of the mobile Internet may permanently change this tradition.
The birth of e-commerce depends on the rise of the Internet. When human beings were able to shop through the Internet for the first time, that moment marked the birth of e-commerce. You can go to the website of your favorite store to select goods, add to the shopping cart, check out, and wait for the goods to be delivered to your home. This kind of shopping is quick and convenient, and it quickly became popular among young people. Seven years later, the birth of the mobile Internet accelerated the development of e-commerce. When the first iPhone went on the market and became popular, it undoubtedly became a catalyst for online shopping. Mobile Internet allows people to do business and purchase goods on the Internet all the time. The traditional store model has been greatly challenged. Online shopping not only saves time, but for sellers, it can also save rent costs and lower the price of goods (Z. Jiahong, et al, 2014).
With the rise of new technologies such as big data and cloud technology, e-commerce has become more and more mature. Through big data, it is possible to analyze the data of each customer, find the customer's consumption habits, rank and classify them, so as to effectively advertise them. When you buy a pet, the shopping site can quickly push you pet supplies and food advertisements. Although this brand new customized advertising service has always been controversial (mainly user privacy), it sometimes brings great convenience to customers (W. Huang, 2009). For merchants, through cloud computing and big data analysis, they not only dig out business information from massive data, but also greatly increase the revenue. For example, many large e-commerce companies, such as Amazon and Alibaba, have developed rapidly in the past decade through such technologies and have become leading e-commerce companies.
With new technologies, such as artificial intelligence, the future of e-commerce will become more complex, the industry will be more segmented (Y. Huang, et al, 2019), and continue to erode the share of traditional business models. The future of mobile e-commerce is brighter.
References：
Z. Jiahong and L. Yin, "3G Technology in the Analysis on Problems and Countermeasures of E-Commerce Applications," 2014
W. Huang, X. Zhou and N. Wang, "Research on the Web Mining Framework Based on Mobile Agent and E-Commerce," 2009 Third International Symposium on Intelligent Information Technology Application, Shanghai, 2009
Y. Huang, Y. Chai, Y. Liu and J. Shen, "Architecture of next-generation e-commerce platform," in Tsinghua Science and Technology, vol. 24, no. 1, pp. 18-29, Feb. 2019