information systems design
Week 6 Critical Thinking
Option #1: Car Dealership Data System
You are a sales manager for a car dealership who wants to effectively target potential customers. Write a paper that details how you would create a data system to reach potential customers and addresses the following questions:
· What kind of data would you find helpful in populating your system?
· What sources would you find helpful in the selection process? What ethical considerations must be part of this process?
· What BI tools would you utilize to manipulate that data in order to establish trends and patterns that can help you target potential buyers? (Hint: If you suggest spreadsheet as a tool, you should provide snapshots of your activities, like tables, formulas, or other tools.)
Your paper should be two pages in length (excluding cover and reference pages),